Advice You - Internet and Businesses Online

We all know that an e-zine won’t attract and keep subscribers without offering insightful, practical content. If you only drone on and on about how wonderful you and your services/products are, your readers won’t stick around for long.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

But let’s think about WHY you began your e-zine in the first place. It was likely to use it as a vehicle to promote you and your services/products, right?

You have every right to toot your own horn in your e-zine, as long as y

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ou don’t drown out the useful content your readers are looking for. You work hard on your e-zine, so let’s make your e-zine work foryou!

Here are 7 simple ideas on how to accomplish this:

Make sure your MAIN ARTICL

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

always provides information that your readers will find valuable.

By having a main article as the foundation of your issue, readers will feel they got what they came for — helpful information. Try a list of top 10 tips,

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

a “how-to” article, a list of resources, a review of a trend in the industry — that sort of thing.

So remember, if your e-zine is tonight’s meal, your main article should be the entree. Any promotional info should be your sid

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

dishes!

Begin each issue with an EDITOR’S NOTE or PUBLISHER’S NOTE.

I began doing this during the fall of 2001, and have found it’s the perfect place to let readers know about what’s happening with

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

me and my business, give them a taste of my personality, and announce any upcoming events or workshops. Because this is a personal message from you to them, and because it’s NOT your main content, you have more leeway in being direct a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

d self-promotional.

In your article, throw in LINKS to related articles you’ve written or been featured in, when appropriate.

Your readers will appreciate the additional information and resources, a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nd it’s one more chance for you to demonstrate your expertise and credibility.

Directly after your article, give a quick PROMO BLURB, mentioning your e-books, reports, or workshops, if you offer them.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Why right after the article and before anything else? If someone reads your article and says to themselves, “Gee, that was great information!” They’ll be ready to hear what else you have to share on that subject.

A great le

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ad-in for your blurb is: “Did You Like Today’s Article? If you did, you’ll LOVE my [e-book, report, upcoming workshop, etc.]...”

In each issue, offer a TESTIMONIAL from one of your clients or customers.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

>

I saw another e-zine publisher doing this last year and thought, “What a great idea! She’s giving her readers further reason to try her services.”

I now also do this by featuring a short testimonial in each issue from so

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

eone who has bought my book and loves it.

Tell us what YOU’RE all about!

At the end of your ezine, take at least 10 lines and give a concise description of YOU and what you have to offer your reader

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s.

For example, here’s what I put at the bottom of every “E-zine Queen” newsletter:

Marketing writer and consultant Alexandria K. Brown, “The E-zine Queen,” is author of “Boost Business With Your Own E-zine: 283 Se

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

rets to Planning, Writing, Publishing, and Promoting an E-Mail Newsletter That Gets Results.”

It’s a step-by-step manual that walks you through the entire process. It’s available, along with “The E-zine Queen Resource Report”

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

(more than 219 e-zine promotion resources!), at http://www.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

zinequeen.com/

Occasionally, make a special announcement in a SOLO MAILING.

A solo mailing is any mailing you make to your E-ZINE subscriber list that is NOT a regular issue of your ezine.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

>

Now, some e-zine publishers blatantly abuse this privilege, sending out announcements every two days about the latest and greatest product or affiliate program.

If you do send out any solo mailings, keep it to a mini

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

um (I'd say no more than one or two a month), and make sure they're truly newsworthy. Perhaps one of your special offers is coming to an end, you need your readers” help, or you”re offering a last-minute workshop and need to fill seats.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Get the idea?

IMPORTANT: Make sure to still include your masthead, contact info, and unsubscribe info in your solo mailings. This way your readers won’t mistake them for junk mail.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Want to know how to shoot you sales through the roof? Treat everyone like they don't know how to copy or paste.

Adults have special needs as learners, revolving around self-directed inquiry and keeping content relevant to their personal experiences. Follow these tips to give your workshop participants the most effective learning environment.

Find out the secret to being great at sales. Kim Duke, The Sales Diva shares this and more iin this article.

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