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Yahoo is the largest website in the world, and there is a reason for it. It's pretty much the first live web community combined with search engine technology. Millions of people use it for many purposes on a daily basis. When marketing to search engines, especially a monster like Yahoo, it's pretty much impossible to know where to start your promotions. You can always add your website to Yahoo results for a flat fee or bid on

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

keywords using Overture. The truth is, there are many amazing free services that Yahoo offers which can add credibility, and linkability, to your business.

First things first: Make sure you have a Yahoo profile filled out with keywords and a professional description. Your Yahoo profile can talk about your business and link to your websites. Make sure you fill it out completely and use it to link to where you have a presence o

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

nline - your website, blog, or social networking profiles. Explain what your business does, upload a few pictures, and keep it professional. Simple enough, right?

Here's a rundown of all the ways you can use to gain more visibility from this marketing giant.

Free Yahoo Marketing Tools: These are all of the free tools Yahoo offers to help you grow your business.

1. Explore, submit and manage your website listings, free with

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Yahoo Site Explorer. Yes, that's right - it's free . Yahoo requires some authentication with this, but you can add your website and upload a small text file to your server to verify ownership. You can also track multiple websites (without confirmation) so you can keep an eye on the competition - including how many pages are indexed and who's linking to them. Yahoo also lets you submit your RSS, blog, and other feeds in this se

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ction - all free. Check the Yahoo Site Explorer Blog to find out how you can submit your entire site map to Yahoo, free.

2. Add your multimedia to Yahoo. It's free and easy - any RSS technology your business uses will be included in the Yahoo search engines.

3. Become a Widget Builder. Distribute an RSS (Really Simple Syndication) news widget if you have a blog or website that publishes articles or news. Your widgets get fea

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

tured in the Widget Gallery and anyone who is interested in your topic can download your feed widget any time they want. That means you'll be on their desktop whenever you post. (If you don't know how to make one, here's an excellent article for technical guidance on RSS widget creation. Yahoo also has some information in their help section about Widget creation as well as forums for developers to help each other out.

4. Join

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Yahoo Answers and answer questions in the industry you're involved in. There are questions in pretty much any category - law, fashion, art, entertainment, movies... You get the idea. Every time you answer a question, your profile gets linked to. You can also establish yourself as an expert if you have some time on your hands to answer a ton of questions. Otherwise, it may be best to set your sights on answering one question a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

day. Don't want to use a photo in Yahoo Answers? You can create your own free avatar on Yahoo easily and add it to your profiles and your Yahoo Answers account.

5. Create a Yahoo Group or at least join a few on the topic of your business. There are thousands of fan and expertise groups that interact regularly by sending out a newsletter or answering questions from group members. Make sure you fill out all of the information o

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

n your group and add your links to the group directory, if allowed.(You'll also want to remember to use your signature and tag lines when you post.)

6. Create a basic free web page in Geocities. Link to all of your important places on the web. You'll be included in Geocities search results. Add your Geocities page link to your Yahoo profile while you're at it.

7. Use Yahoo Web Calendar to publicly post your calendar and even

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ts online. You can also set it up to repeat events on a specific day of the month. It's great for sales or meetings that take place once or twice a month.

8. Yahoo Classifieds are free for selling a specific item or service. They are a little spammy, though - make sure you don't contribute to the spam by being specific and honest in your ad.

9. Yahoo Message Boards are available on any topic. Post all you want on your topic

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

(but don't violate the terms of service) - they are pretty much unmoderated.

10. My Web 2.0 is Yahoo's new social bookmarking service - use it. Add your business links, articles, and affiliate websites with appropriate keyword tags to increase link popularity. (And keep your bookmarks in place.)

11. Add photos at Yahoo Photos. This allows your business to share your photos with the world. It's perfect for event promotion and

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

particularly good images of your products. (Or, your business in action...Such as giving a massage or building a house.)

12. Add a Podcast to Yahoo. Yahoo allows your business to create and distribute a podcast, and has a search feature based on keyword. Podcasting is pretty popular. Not sure what your podcast should be about? If you are a business catering to consumers, make it fun. (For example, if you sell high-end clothi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ng, you can do a daily podcast on celebrities and the clothes they wear...) If you cater to businesses, do a podcast that sells your expertise (and interview others to get their expertise, too..) If you already have a podcast, submission is free and will be picked up when you send them the link on the podcast page. They also give away a nifty button for you to use to promote your feed.

13. Make some money by becoming a Yahoo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Publisher. Similar to Google, Yahoo displays content-relevant ads on your website, and you get a check every month. They have strict guidelines so you should have unique, relevant content on your website.

14. Add your events to Yahoo's Upcoming, a location-specific site that people actually subscribe to when they want to keep up with local events. It's free and you can even track how many people plan on attending, so make sur

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

to announce it to your newsletter subscribers and website visitors so they can RSVP. If you plan on going to a specific networking event that isn't listed, you can let the world know that you'll be there or join/create a group that meets in real life at events. (Such as the "Web Conference Junkies") Yahoo recently acquired Upcoming, so you will need to register with Upcoming as well.

Cheap Marketing Tools at Yahoo

1. Get li

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

sted in Yahoo Local. They've syndicated the results so you can be found in more places. Prices start at 25.00/month - and right now, at least, the first month is free. Each listing includes a free five-page web site, which you can customize with your own text, logo, and links using a simple online wizard. Set up your web site after you enter your listing details.

2. Submit your products to Yahoo. You pay based on performance

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

and set a budget like you would with Google Adwords. Whenever somebody ends up in Yahoo shopping, they'll be able to find specific products.

3. Basic search submit to Yahoo is affordable and prices start at $49/year and gets new websites listed faster. You can submit up to 5 URL's. Use it to list your business, blog, and other sites where you do business. You'll still need SEO optimization and incoming links to garner attenti

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

on and decent placement.

4. Yahoo Campaigner is available to businesses that need an email list. Pricing starts at $10 a month, with the first month free. You can also use their list-building services by buying from InfoUsa.

Other Business Tools at Yahoo

1. Yahoo Messenger is pretty much universal, and now it is web-based. Sign up for the new Yahoo web messenger and give it to your prospects and customers so they can get in

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

touch with you more quickly

2. Add Y!Q to your website. It embeds related search results intuitively based on keywords and context. It's still in beta mode, but the search results are pretty straight-forward. It's more search-friendly than the Google boxes.

3. Create a Yahoo Briefcase and allow users to store files and documents online. If you sign up for premium service, it's about $3 a month and you can share your files p

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ublicly. Businesses can use it to store contracts and marketing material.

4. Protect your computer, personal life, and passwords with Yahoo Security. They offer a free online viruses scan by partnering with Symantec.

And finally, keep up with what Yahoo is doing by visiting and bookmarking Yahoo Next, the blog that announces features that are new, upcoming, or soon to be nixed. And bookmark this page in case we update it. :-

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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