Advice You - Internet and Businesses Online

How do you keep your customers/clients buying from you, rather than your Competitors?

This is a dilemma for most businesses. Many business owners believe that the only way to compete with the competition is to...you guessed it, lower t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

heir prices. This of course is a recipe for a downward spiral to disaster for all concerned. Surely there has to be a better way? There is, and it is simple - Add More Value.

Think about it, the more value you add, the more innovat

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ve you are, the more difficulty the competition has in keeping up with you. Value is important. It goes without saying that, in terms of your core service and product, these should at least be comparable to, preferably better than tha

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

of your competitors. Your product must be 1st class, and your pre- and post-sales service should be second to none. This is fundamental to your core business.

But in and of themselves, these may not be enough to maintain your customer

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

loyalty. People are fickle, they are easily distracted by the next offer, price etc. But it is also true to say that the more your business can add to the quality of their business, life; work, or enjoyment, then the more likely the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

y are to remain loyal customers.

Assuming that you truly do believe that your product and service is second to none, what else can you do to add value for customers or clients that will reward you with both their loyalty and their cas

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

?

Well, the key to your competitive advantage is to GIVE MORE than others in your market. More help, more information, more education; more bonuses - more of anything that will provide your customer/client with value, over and above

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

what others provide.

But, I hear you say, my service and product are all I have, what else could I possibly give? Well, let's consider a few options.

Let's say you are selling e-books (or websites, or anything else for that matter)

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Okay, so there are lots of people selling e-books, try these suggestions for distancing yourself from the pack.

1. Write a Report titled (for example) `Here's the secret to successful e-book sales' or `Who else wants to discover the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

secret of e-book marketing?' You get the drift. In your report, highlight the pros and cons of selling e-books. Tell them where to find them, how to produce their own, how to find niches, how to get their own ready-made website, tell

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

them about pricing. Teach and inform them about the world of e-books.

If possible, make your report FREE. People love freebies. If not, set it up as a $7.00 report, but FREE is preferable.

2. Produce a monthly Newsletter, again FREE

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

if possible. Provide up to date information about your niche service/product. Add links to other (non-competitive) sources where people can find additional information which may be appropriate to their needs. Where possible, create

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

V's (Joint Ventures) with other Marketers who may have products which may be of interest to your readers.

3. Create a Blog! A Blog is nothing more than an on-line diary and you can use it to post anything and everything from family

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

events to business opportunities. Sign up for a blog and describe your product/service, much as you would do in the FREE report. Highlight your benefits, your USP etc. One of the great benefits of Blogs is that your readers can leav

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

you Feedback. This is a great way of monitoring what people want, how they perceive your product/service; what you can do to improve your product and service delivery. Big Companies spend fortunes trying to guage their Customer needs

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

you can have these comments delivered straight to your Blog!

Put a link in to your VideoBlog (see 4).

4. Make a brief video of yourself (or someone representing you) and introduce viewers to the benefits of your service. This is es

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

entially a visual representation of your report and/or Blog (above). It does not have to be lengthy, nor professional. It can be an Amateur production as long as it is seriously produced and introduces viewers to the benefit of your pro

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

duct(s). Upload this to YouTube, provide people with the link in your newsletter/blog/e-mail signature etc, and watch the response. Video is rapidly becoming the face of business on the WWW and you can gain much competitive advantage b

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

taking the time to utilise this valuable resource. Refer viewers from your Video to your report or Blog.

5. Why not create a (profitable) Membership Website around your business? This is an article on it's own but there is plenty of

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

nformation around relating to the setting up of Membership Websites (Google it and take your pick!).

All of the above are means of adding value to your product or service. Try utilising them and watch your business grow exponentially

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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If we are unlucky enough to be at the wrong place at the wrong time, we experience a personal tsunami - a misfortune of devastating proportions that sweeps away our routine lifestyle and forever changes the world we know.

The Internet is becoming an important part of the strategic marketing for nonprofit organizations. I recently reviewed a random sample of 75 websites of nonprofit organizations. I looked specifically at their strategy for online donations. Here is what we found:

Traditional leadership models are constantly shifting because of increased competition and the need for key employees to perform at their best. Successful leaders in this new economy must be connected to their teams, have a powerful vision that is both tactical and strategic in focus, and be able to produce bottom line results. This shift in leadership focus has an added benefit—it leads to the creation of a positive, solution-oriented culture that increases productivity and employee loyalty.

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