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Advice You - Friday: Your Daily Yellow Page Ad Review
It’s now the fifth day of your journey through your Yellow Page advertising. You’re picked a great headline, sub-head, picture, and text. You’re
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
almost done. But there is some work ahead. Have you chosen the proper size, colors, and placement? Because of your budget constrains, you probabl
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
chose an ad based on what you could afford at the time. So let’s say you bought a quarter-page for $500 a month and figure it’s doing it’s job.
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
r is it? Suppose your main competition has a full-page, and then there are two half-pages and a one-third page ad, all before yours. Being fifth
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
sn’t so bad, right? Well, did you do an ROI study first?
ROI is “return on investment.” Here’s how it works. You have an ad that costs $500 and
ROI is “return on investment.” Here’s how it works. You have an ad that costs $500 and
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
you profit $100 per customer. So you have a 5 to 1 ROI, or, in other words, it takes five buyers to pay for the monthly cost. But, because you’r
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
fifth in line, you barely get those five customers. But what if the first position full page for $2000 gets 20, $100 calls a month. You would sa
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
that it’s the same ROI, right? Wrong! Because even if his ad just broke even, he has a larger base of customers to spread the word-of-mouth and
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ive you referrals. Wouldn’t you rather have more customers and still cover your ad cost?
Think about it. If both ads cost you nothing each month
Think about it. If both ads cost you nothing each month
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
, which is a better deal? And what if adding color got you five more customers but only cost $200 more? Finally, what if you had a second ad that
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
also cost you nothing in a secondary heading? For instance, if you are a plumber and could have a smaller ad in “Water Heaters” or an air conditi
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ning repair person under “Furnaces,” that could get additional buyers. If the ad is virtually free, then why not make the investment? Hey, it’s F
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
iday, so take the afternoon off and think about it.
It’s the way many successful advertisers expand their programs. Speaking of success, you may
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
want to learn about all the other vital elements to your ad. Right about now, you also might also be asking yourself how I know so much about d
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
rectory advertising.
Well, I was a YP rep and consultant for nearly 25 years and, prior to that, had my own advertising agency. I also have a d
Well, I was a YP rep and consultant for nearly 25 years and, prior to that, had my own advertising agency. I also have a d
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
gree in marketing. I’ve been designing Yellow Page ads for the past three decades. So I have experience in creating ads and have advised almost 7
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
00 companies on how to put together the most effective ones. If you have a display or in-column ad, regardless of size, color or position, I can
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
tell you it most probably needs improvement in essentials areas like the headline, artwork, body text, placement, book, or heading. You must als
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
understand the ROI or return on investment and learn how to track the results as well.
So consider getting some expert advice before you place
So consider getting some expert advice before you place
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
our next ad. If you want to more detailed instruction on all the inside secrets to better YP marketing, then please visit my website listed below
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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