Advice You - Internet and Businesses Online

According to the Times Online Business pages 3rd March 2007, “Google’s UK advertising revenue has risen by 83 per cent, making the search engine second only to ITV as Britain’s highest advertising earner.”
(http://business.timesonline.co.uk/tol/business/industry_sectors/media/articl

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

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The Adwords PPC (pay per Click) and CPC (Cost per Click) campaigns have taken off and are flying this is now recognized as the new medium with which to get word of your company out there.

The largest advantage of CPC and PPC campaigns is that they are more directly marke

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ed to a companies target consumers whereas Television advertising has always relied on knowing what target demographic what at what time of the day and night and what types of programs they view although this has got down to quite a accurate science now with A,B,C1,2 and D categories fo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

r the population It still provides a broad base in each grouping meaning your advert seen by three quarters of a million people might only apply to 15,000 people meaning the cost per conversion is huge. PPC and CPC campaigns along with website optimisation and other online targeted camp

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

igns have a gigantic advantage over Television or Radio advertising in that your advert only gets displayed to people carrying out searches specific to keywords and keyphrases that the individual has chosen, and if a CPC campaign is run as opposed to a impressions campaign then you only

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

have to pay for adverts that a customer reads and then decides to act upon so you are not wasting company revenue on just displaying an advert.

The other enormous advantage of advertising online is control. Not only control of where your customers appear when they visit your website v

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

a the link they have clicked (you can direct them anywhere) where as a TV or radio advert usually only gives a home page address if it gives a website address at all that is! But also you have vast control over you budget and when and where your advert displays. Today’s date is the 5th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

of March 2007 with if I decide today that I want to run an advert on say ITV1 the earliest I will be able to get that advert aired is June 2007 according to itvmedia.co.uk that’s three months away, this is the same in the magazine industry if your company competes in a niche industry th

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

average lead time required for getting your idea to the masses is between two and three months. But you want your customers NOW1 with Yahoo, Google and the other major search engines if you decide to run an CPC campaign if you are using the right online marketing company you can be liv

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e by the end of the telephone call you have with them and your advert is being seen by your customers.

Obviously I have not taken into account the cost in both money and time of making your TV or Radio advert or the cost of a graphic artist to make the magazine advert this on top of th

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

costs you as a company incur for the rental of the time or space in the said Media.

According to ITV’s own website the data they provide to people considering advertising, (so as not to appear bias and show the most expensive options i.e London I will use Norfolk for all examples that

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

is Anglia TV.) All costs are based on 30" commercials, average spot ratings, year average cost per thousands, (Remember these costs are only for one county not nationally the costs rocket if you wish to go national on the television.)

According to ITVs own data the co

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t of a campaign based on average delivery (“average delivery” A phrase to make any true marketer come out in a cold sweat and ask questions like “not targeted?” “What percentage of my customers will see this?”) This will cost an average of ?94,255. Remember this does not yet include the

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

cost of developing the advert which for example for a simple TV advert I worked on two years ago was an additional ?5,000 budget (after a lot of business already put to the PR agency for magazine adverts over the last 15 years). To sum up this means the approximate average cost for an

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

dvertising campaign on Anglia Television is around the ?100,000 mark.

Taking into account that most online marketing companies take a percentage management fee for running your advertising campaign Advertising with Google, Yahoo, Aol and the rest can offer you a extremely accurately ta

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

rgeted campaign where you only pay for the customers who have come to your website. If you have a good looking website that is akin to having the customer walk through your front door, as opposed to getting up and making a coffee because the commercials are on.

Working within the avera

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e costs from different Internet Marketing Agencies, deals are offered along the lines of ?399 to secure you a minimum 1000 visitors to your website. Therefore for the same cost as running the above mentioned regional Television advertising Campaign your company could run a Local, Region

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

al, National or even International Campaign (the wonders of the flexibility again) or all four securing you, if my math’s is correct, a minimum 250,600 directed visitors to your companies website.

The incredibly important word here is DIRECTED, these are people who have gone onto the i

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ternet and looked specifically for your type of product. Meaning before they have even seen your advert they are thinking of buying your type of product. It is now your websites turn to close the sale with an order online or the customer picking up the telephone and calling your sales l

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ine. And once again the massive advantage you have is that your advert (website or AdWords campaign) does not end after 30 seconds of air time meaning they have not yet found the pen to write down your details. It’s there on the screen in their home in front of them through their choice

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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