Advice You - Business

I’ll assume you have a Yellow Page ad and have been tracking the results. If you haven’t, then the next few sentences won’t mean

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

much because I’m writing about the things that may be wrong with your ad. So, hopefully, you asked employees, friends, relatives

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

and total strangers to rate your ad and tell you what they liked and didn’t like. So now you can read on. Let’s pretend the ad is

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

basically fine, but not earth-shaking, The headline could use a little work (see Part 1 of this series) but the body is weak. Do

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

you have a piece of artwork or photo? Does it support the tone, mood or headline? For example, if you clean carpets, is it a pict

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

re of your truck or a man with a vacuum? If so, you’ve just wasted value ad space. Why?

Because, trust me, everyone knows what a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

truck and vacuum look like. So where ‘s the excitement, the drama, and the human element? What is the customer wanting by asking

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

for your service? If you answered a clean carpet, go to the corner for time-out, because you’re wrong. They want a safe, dirt-

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ree, and safe place for the kids to roll-around or an allergy-free floor. In other words, results. And they don’t really care whe

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ther you use a truck, vacuum, bicycle, or toothbrush on your hands and knees to get it. So, where am I heading with all this?

Tr

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

a picture of a smiling child playing on the carpet. It’s the “after” picture. Use happy people with a good outcome. That’s somet

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

hing they can relate to. Then make sure that the body text talks about the benefits of clean carpet. It’s that simple. Then you h

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ave a unified theme that will lead to increased results. Are you convinced, yet? So you want to know how I know so much.

I was a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

YP rep and consultant for nearly 25 years and, prior to that, had my own advertising agency. I also have a degree in marketing. I

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

’ve been designing Yellow Page ads for the past three decades. So I have expertise in YP creation and have advised almost 7000 co

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

panies on how to put together the most effective YP ads. If you have a display or in-column ad, regardless of size, color or posi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

tion, I can tell you it most probably needs improvement in the headline, artwork, body text, placement, book, or heading. You mu

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

st understand the ROI or return on investment and learn how to track the results as well.

So consider getting some expert advice

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

before you place your next ad. There are many good and inexpensive places to turn, some available on the internet. Make sure the

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

consultant is well qualified with at least 25 years experience. Otherwise, you’ll be wasting money and committing another “no-no.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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If you are planning to exhibit in the next few years, be sure to familiarize yourself with the basics of trade shows. Getting good information can be invaluable in the months prior to your trade show to ensure that you are adequately prepared.

A conference call is an important business tool. It is a paid or free service which allows us to conduct a business meeting. It's our responsibility to get the best out of this service. To make it more efficient, you need to follow certain conference call etiquette.

In a centralised system the accounting records are maintained completely by head office and supporting documentation is sent to head office by the branches. In a decentralised accounting system, transactions between head office and the branch are recorded in the books of both.

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Advice You - Yellow Page Ads No-No's -- Part 2

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