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  • Advice You - The Trust Quotient- Is Your Website Ranking High on Trustworthiness? - Part 2

    • Important Trust Building Pages: Certain pages on your website act like the anchors in terms of trustworthiness. If you don’t have them or have not done them-up properly, you
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    are loosing out heavily in the trust worthiness ranking. These pages are about us, resources, contact us, payment options (If it’s an e-commerce website).
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
  • The About Us Page: The about us page is very important, you should take special care with the details here, the page should mention about the management, core policy direction o
  • lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    the company. It also helps a lot deal if you mention the registration details (If any), as it adds a lot of meat to the trust worthiness of your website.
  • The Conta
  • here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    ct Us Page: The different modes of communication should be mentioned clearly. It should mention the physical address down to the street name, phone numbers (working) and e-mail address. All
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    are very important, and should be provided if you are serious about your online adventure. The websites which come out as trust worthy mention these details clearly, unlike certain websites which ju
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    t mention an e-mail address; leaving the visitor confused about the origins of the company and its location.
  • Payment Option Information: The payment options page has to be a
  • easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    s transparent as possible. All the charges that would be applicable for a particular transaction must be mentioned. In fact this page is like the litmus test page for trustworthiness. This page has
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    o instill confidence in the visitor; otherwise he would not make the deal and the confidence will only come when he feels that your payment options are portraying the right picture.
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    rong>
    • Authentication from third party verifiers: Haven’t you felt safe while dealing with websites that have third party authentication certificates? It’s certain yo
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    feel confident when you see certain verification and security signs. It’s a very important aspect with the e-commerce websites. As, the visitor looks for a stamp of approval regarding the payment g
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    ateways. For e.g. Verisign. That’s why, if you are looking forward to transacting online, get your website and payment methods authenticated from reputable companies.
      <
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    i>BBB Registration: The Better Business Bureau (BBB) is an independent nonprofit organization that reviews websites and then proffer a seal of trust. The review methodology is very
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    tringent and it also makes sure that the company/ website abides by its privacy policy. Such certification can do wonders to your trust quotient.
    • Original Client Testimonial
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    s: One of the surest ways to enhance websites credibility. Client testimonials really add volumes to the overall trustworthiness because a visitor gets to know about your product/ service q
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    ality beforehand. However, it is like a double edged sword, that’s why ensure that the client testimonials are of real people otherwise it can seriously undermine your credibility.
      ping new procedures for reviewing their safety, efficacy and quality.

      Professional from academic institutions, pharmaceutical industries, health care indust
      Organic search position: Organic top rankings on search engines like Google and Yahoo is undoubtedly the most important trophy in today’s internet marketing arena. Either you are on
      y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
      the top ten positions or you simply don’t exist! Moreover, the common mans preferences have come to a point where they now believe in the search engine organic rankings. That’s why if you are able
      .

      As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
      o position your website on the top for important keywords, literally half the battle is won.
    Building trust is like building relationships, it takes time to get establishe
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    as a credible player. But, by applying the above mentioned techniques and principles the journey from being a on the fringes of the World Wide Web to its epicenter can be fastened to a great extent


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

    HTTP = HTML link (for blogs, profiles,phorums):
    <a href="http://www.adviceyou.org.ua/article/66373/adviceyou-The-Trust-Quotient--Is-Your-Website-Ranking-High-on-Trustworthiness--Part-2.html">The Trust Quotient- Is Your Website Ranking High on Trustworthiness? - Part 2</a>

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