Advice You - Business

Well, for one, if you are going to advertise, then you are going a step in the right direction toward

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

increasing the amount of sales that your company does. Whilst word-of-mouth referals are an essentia

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

l and important part of growing your business, with advertising, the number of people who can go on t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

o to give word of mouth referals grows exponentially.

So you are going to pay money to advertise. Su

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ely you can do it yourself and save money on an agency. Of course if you have a micro budget and just

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

want to run one ad in a newspaper, this is an entirely respectable course. However...

Saving money

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

in the short term does not necessarily equate to gaining money in the long term.

So you've posted yo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

r ad. You've paid your money. Question. Is it any good? Do you know what makes a good ad? How much ti

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

me have you spent on making it the best it can be? How much time have you spent away from the busines

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s whilst working on it? Do you know how to test if it is money well spent?

Of course it can be fun.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

But, remember, every single communication that you send out is both an opportunity and says something

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

about your company. What message are you communicating? Is it a message that is going to lead people

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

to take action? Are they going to look at your message at all? Why will they chose to act upon your

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

message rather than your competitors? Do you know the best places to advertise for your target market

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Do you know if there are other ways to advertise than those you have previously considered?

An Adve

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

rtising Agency consists of people who are focused and targeted on advertising. That is their job. The

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

y are probably quite good at it. But if you have an opinion and think something should be changed, th

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

n you have a right to communicate that too. They are working for you and your company and that should

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

always be remembered. But they may be able to give you far more than you could have imagined possibl

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e.

Sacha Boxell (M.A. Hons)

Mavericks-Agency

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

An innovative approach to interviewing potential prospects with a focus on problem solving.

The success of Six Sigma hinges heavily on statistics. Learn techniques for thinking statistically when problem-solving with Six Sigma.

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