Advice You - Business

No cash for advertising? No worries. These promotions are more about creativity than spending money. Another bonus is they’re easy to do and manage. All it takes is for you to get started. Try one. Or all ten.

The Hook: C

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

reate a clever email that has a tie-in with your company products. Add in useful information that is likely to appeal to a broad audience. For example, “Healthy and Quick Dinners” or “10 Ways to Winterize Your Car”. Then

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

end the message to your family, friends, or anyone that you communicate with on a routine basis. At the bottom of the message include a P.S. that reads, “Pass this on to help your friends eat healthy!” or “Pass this on and he

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

p your friends drive safely”. The Benefit: The email will spread awareness about your company and your products.

The Hook: Promote something you normally don’t. If you have a service that tends to be seasonal

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ive it a new angle and special price in the “off season”. For example a tax accountant with a weak client flow during summer months can offer spring classes on ways small business owners can cut taxes. The Benefit: You h

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ave a steady flow of customers no matter what the season.

The Hook: Visit other small business owners in your area. Arrive with product samples and a folder containing your marketing materials. Bring chocolate to

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nlist extra help from the receptionist. Get the owner’s business card and follow up in a few days to see if they can use your products or refer you to others who can. If the answer is no for right then, ask if you can include

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

them in your newsletter distribution. Chances are they won’t say no to the same business neighbor twice in one day. The Benefit: You gain a business ally.

The Hook: Promote your newsletter with a free pizza drawi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

g. Place a large fish bowl in a coffee shop or bar. Paste a Win Free Pizza sign on the bowl. Let participants know the drawing date and that leaving their business card automatically signs them up to receive your free new

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

sletter. You don’t have to take the winners out for pizza personally, but a gift certificate from a pizza parlor fulfills your part of the bargain. The Benefit: Increased newsletter subscribers who will have the opportun

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ty to receive your promotional messages.

The Hook: Sticker invoices, direct mailers, etc with heart or smiley faces.Include the message “We love customer referrals! Sign up for our referral reward program at www.t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

enameofyourwebsite.com. The Benefit: You promote your website as well as your customer referral program.

The Hook: Give your customers store credit with a gift card you sell in dollar amounts. Gift cards infl

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ence customers to splurge on expensive items and purchase more than they usually intend. Explore these gift card programs (ask about a trial rate) www.paymentech.com, www.ecardsystems.com, and www.giftcentral.com. The Be

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nefit: Shoppers tend to splurge because they perceive gift cards as free money.

The Hook: Maximize shameless self-promotion.If you’ve been appointed to a club officer or board position, or have received a nominati

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

n, write a press release that establishes a tie-in with your company. Another more shameless approach is to nominate yourself for an award. Look for opportunities on the Internet that accept self-nominations. If you win, you

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ertainly have cause to write and distribute another press release. The Benefit: Great PR!

The Hook: When attending an overnight trade show or conference, create wellness bags to give to booth attendants and presen

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ers.Sample packets of aspirin, earplugs, bath salts, and chocolates are comforting items to weary travelers. The Benefit: People will show their gratitude in sales.

The Hook: Start a recycling program.Adv

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ertise this service in all your promotional materials. What can you recycle? Customer returns, books, outdated or discontinued inventory. Have a special bin inside your place of business. Give the items away or sell them at a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

discount price. The Benefit: You get people in your door. Once there, they’ll explore your offerings and usually leave with something.

The Hook: Have a printer create a high-impact poster using a screen shot of y

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ur webpage. Place your posters in several places throughout your neighborhood (e.g. caf?s, restaurants, car washes, dry cleaners, grocery stores, gyms). The Benefit: Repeated exposure strengthens consumer interest.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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