Advice You - Internet and Businesses Online

Here's a novel way you can increase your sales by up to 400%, which I learnt from

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the master marketer, the great Gary Halbert.

When you have a list of online sub

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

cribers, offer them something free. This must be a physical product, such as a fr

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ee sample of your product, a cd, a dvd or printed book.

So why would you want to

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

go to all that trouble, messing around with stamps and padded envelopes and stagg

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ring down to the mail box, not to mention turning your face against the very aspe

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ct that is so attractive about the internet -- zero delivery and fulfillment cost

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

?

Three reasons, actually!

Being a physical product endows a far high

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

er perceived value than digitally delivered products, such as streaming audio, vi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

eo or e-book.

It makes you stand out from the crowd. Your prospect will

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

be more than thrilled, because they will realize you took the trouble to send out

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

this free gift when all you really needed to do was send it digitally.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

In order to receive this free gift, your prospect needs to give you their home ad

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

dress. This means you can send occasional mail shots, which -- by its very nature

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

-- will be read, even if it then ends up in the trash. An e-mail, on the other ha

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

d, might be simply be deleted unread.

The bottom line is this: with

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

a good mailing piece, your conversion rate could be up to 400% better than the sa

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e sales letter on-line! So, don't be a one dimensional marketer -- use all the we

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

apons at your disposal!

Copyright 2006 Paul Hooper-Kelly and

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

f="http://www.InternetMarketingMagician.com">www.InternetMarketingMagician.com

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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