Advice You - Internet and Businesses Online

Always remember, people buy with emotion and justify it later with logic.

And here's the reason why they need to justify it later.

Mark Twain put it beautifully when he said: “There are two reasons a man buys anything. The reason he can tell his wife –

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

- and the real reason”.

Just imagine: you’re a red blooded guy. And there you are in the Mercedes showroom, drooling over the beautiful lines of the top model. You climb in and sink down into the driver’s seat and luxuriate in that “new car” smell. Yo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

r mouth goes dry and you experience a shiver of delight, as you caress the steering wheel with your trembling hands.

You turn the key and that massive engine busts into life, barely audible in the soundproofed cocoon of the luxury interior. Suddenly, col

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

d logic hits you and that still, small voice, that is your conscience, whispers in your ear: “You could get from A to B just as easily in that sensible little runabout your wife suggested. I bet it has an engine smaller than the starter motor on this bea

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t. It would save you a fortune in gas . . . and . . . what’s more: it would be far kinder to the environment!”

Then your gaze alights upon the mirror-like walnut strip, edging the dashboard, and you look out along that massive hood -- looking only a t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ad shorter than the flight deck of the USS Nimitz -- with that famous three cornered star at the far end, and you think “Stuff the environment! I’m having this one!”

Then your left side “logical” brain kicks in again.

But this time you get

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

to work on your “10 Sensible Reasons To Give To The Wife” list. Like the incredible low depreciation (Far lower than that cheap runabout she wants you to buy –- "Why, that’s just throwing good money away, Honey Pie!”) . . and the faultless, high pre

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

cision engineering (that will last far longer than her cheap and cheerful choice).

How can someone so lovely be such a cheapskate?

And you feel the words actually forming in your mouth. “So you see, Mary-Jo, this vehicle is actually a good investment a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

d will actually save us money in the long term!”

Believe me, when you get to that stage, you’ve bought it!

So, with that in mind, when you write sales copy, make it easy for your reader to buy: You do this by not just telling your reader what a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

n amazing purchase your product is. You also need to show them in terms they can justify later, to both themselves and their CEO.

In short, don’t just give them features like “ Renowned Mercedes engineering”.

Say why a Mercedes is better built than

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

other luxury cars.

Talk about the fact that it’s not simply thrown together on a production line in a race against the clock, like other cars, but meticulously engineered by a small dedicated group, who are responsible for every aspect of the finished vehi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

cle.

Then, when you’ve done that, tell them what all that care and dedication to detail means to them.

Because it means they will be proud to possess a vehicle which will not only be the envy of their friends (and the wife’s friends) but also show the wor

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

d how much style they have and how well they are doing.

What’s more (sensible reasons coming up), it will transport them anywhere, safely and silently and they will arrive as fresh as when they stepped into the vehicle a thousand miles earlier. Also, it’s

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

built to last a lifetime, depreciates less than other vehicles and its classic lines will still look good in twenty year’s time.

Get the idea: strip these benefits right down to what they will do for the real live person reading the copy and then tickle th

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ir emotions and their senses.

Let them see the benefit in action:

“Imagine the astonishment of your friends, when they see your very own website up there on the internet!”.

Let them feel the excitement:

“I

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

magine the thrill of getting that e-mail from your merchant account, announcing your very first order!”.

Let them taste the delights of winning:

“Once that deal is signed, all that remains is for you to open the champagne!”.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

i>Let them smell the delights of luxury:

“Just picture yourself sinking into the sumptuous seats of that prestige car and getting that “new car” smell!”.

Let them listen to the sound of success:

“Imagine sinking into

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

a blissful sleep to the sound of the surf in your very own beach house”.

Let them shiver with sheer delight:

“Imagine the sheer exhilaration you’ll experience when you’re no longer “working for the man” –- but for yourself alone!

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

i>

But never forget the need for logic later. So, whatever you’re selling keep coming back to the customer and giving them reasons why getting their hands on this product makes such supreme good sense. But don't forget those emotions. For example,

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

"Imagine the quiet satisfaction you will feel, knowing you have made such a solid and sensible motoring investment.".

Copyright 2006 Paul Hooper-Kelly and www.InternetMarketingMagician.com

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

The customer is the lifeblood of any business, and it is only right that business owners and managers provide optimum customer support through the quickest and most accessible medium – the telephone.

This article discussed how to move your business forward through the creation of a corporate culture of success.

There are some situations where a group of colleagues feel they can stage a 'management buyout' or break away to form a competitive business. They will need to be working as a team and truly understand their objectives and circumstances so that they can create a comprehensive business plan.

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Advice You - The Secret Of Why People Buy

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