Advice You - Internet and Businesses Online

I am sure you've heard multiple gurus tell you there is only one right way to do business online. They're wrong. There isn't only one way. There are multiple ways to reach new prospects and

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

convert prospects into sales.

There also isn't just one way to design your website. Let's eliminate some of the confusion and point out 3 of the ways you might design a site for maximum respo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

nse. In many businesses, you might find the best response of all is to have 3 different websites that fit into each of these categories.

Website Method #1 - Lead Generation

A lead generation

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

page is also sometimes called a "squeeze" page. You have one goal with this type of site...to get people to give you their contact information. You promise them some type of benefit in excha

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nge for their name and email address (in some cases additional information as well).

You don't provide outside links on this page. You don't provide any free content (unless people sign-up).

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

You give visitors one purpose...to sign-up for the list. This type of site will have the highest conversion of visitors to email sign-ups.

A lead generation page is my favorite method to use

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

with paid advertising. If I am paying for visitors, I want as many of them as possible to join my list. The money is in the list.

Website Method #2 - Sales Page

This is similar to the lead

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

generation site, because you only have one primary purpose here as well. It's often called a mini-site because it usually consists of one primary page and an order link. It looks simply lik

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e a sales letter that you can scroll all the way down to read all of it.

Your highest conversion rates of visitors into buyers will usually come a page like this. Visitors either buy your pro

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

duct or they leave the site. There aren't any outside links to distract or confuse them. You are not offering multiple products. A confused mind does not buy.

It's simple. You have this sol

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

tion to their problem. You will find this type of page converts extremely well for low cost items and for any price item when the visitors are coming because of an endorsement.

If you are sel

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ling a high ticket item without an endorsement from another site or newsletter, then I'd recommend using the lead generation page first. Get people on your list so you can follow-up on them.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Then take them over the sales page for a good conversion rate.

Website Method #3 - Content Site

This type of site has been neglected by many people in online marketing circles. The lead gene

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ration page gets the highest conversion of visitors to subscribers, and the sales pages closes the most sales. Where does a content site fit in the picture?

The content site is going to be the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

one to generate the most free traffic. While you could use an affiliate program to generate free traffic to a lead generation or sales page, a content site can generate traffic from search en

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

gines, directories, incoming links, publicity, and more.

This site can become the free backbone that drives the traffic to your other pages. You produce content pages (or have them produced fo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

r you). You work on creating incoming links to your site. The site generates free traffic. That is the goal here.

You then turn the traffic into cash by sending those visitors to your lead

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

generation or sales pages for better conversion rates. The content site takes quite a bit more work than the other types of sites, but it's the one generating all the free visitors.

Don't lim

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

it what type of content site you create. This could be free articles. It might be videos. It could be a discussion board or a blog. It could be something entertaining. Basically it's somet

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

hing of value that will cause other sites to link to you.

Build your lead generation site. Build your sales page. But don't forget the free traffic a content site can send you in the process

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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I got to speak with 12 different online millionaires this last weekend - each earning their first million online with little or no help from home. Want to know what scared these massive achievers?

It's true. The average American attention span has dwindled to that of a goldfish. These days, it seems people have very little time and even less patience. So, what does this mean for you, the self-employed professional trying to reach prospects in the most effective way possible?

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Advice You - 3 Types of Websites...Which Ones Are Right for You?

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