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Advice You - So What Actually Works These Days?
I was chatting to a friend the other day and we got talking about Internet marketing. During our conversation, he asked me what the latest 'thing' online was and what actually works these days?
When I asked him to clarify exactly wha
When I asked him to clarify exactly wha
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
t he meant by 'works', he said, 'Oh you know, what's the best way of getting traffic and making sales?'
When I took a step back and thought about it, there is no 'latest thing'. The things which work tend to be exactly the same thing
When I took a step back and thought about it, there is no 'latest thing'. The things which work tend to be exactly the same thing
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
as worked a year, two years, even five years ago.....
Let's take getting traffic as an example. Broadly speaking you can spilt traffic into two main camps: free traffic and paid for traffic. Free traffic can come from a variety of
Let's take getting traffic as an example. Broadly speaking you can spilt traffic into two main camps: free traffic and paid for traffic. Free traffic can come from a variety of
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
different sources such as organic search results, affiliates, virally via eBook links and so on. Paid for traffic can also come from a variety of sources including pay per click advertising and general banner advertising.
Five years
Five years
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ago (actually probably longer than that), a large percentage of my traffic came from organic search results from the main search engines such as Google. Nothing has changed today - Google and the other engines still send me tens of th
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
usands of visitors every single month. So clearly this still works :-)
I was a couple of years into my Internet marketing career before I really discovered the true power of affiliates but again, going back five years, my (much small
I was a couple of years into my Internet marketing career before I really discovered the true power of affiliates but again, going back five years, my (much small
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
r) team of affiliates were sending me a reasonable number of paying customers each month. These days I rely far more on affiliate traffic and I would say it is probably my favourite type of traffic. Not only is it great when someone
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
sends you a new customer but it also makes me genuinely happy to send my affiliates their commissions every month. I am all for earning money with the minimum of effort and if I can help someone earn a few hundred dollars a month for
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
oing nothing more than having a link to one of my sites on one of their sites then I am all for it!
I wrote my first eBook over five years ago and I still sell the same title today (albeit a more updated version). In addition, countl
I wrote my first eBook over five years ago and I still sell the same title today (albeit a more updated version). In addition, countl
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ss people have purchased resale rights to this product which means I have a small army of resellers distributing the eBook on my behalf. The eBook contains links back to some of my websites and every single day these sites receive tra
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
fic as a result of these links (as they have done for the past five years). Of course, I haven't written just one eBook since I have been marketing online, I have written several and each one of them is a little traffic generator.
An
An
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
other example of 'old fashioned' marketing is writing newsletters and articles such as this one. Again, something I have been doing for years and something which is still very effective at driving traffic to sites today.
Email market
Email market
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ng is another example. Fair enough, getting emails delivered has become far more difficult in recent years because of spam/junk mail filters etc but it is still a very effective way of reaching customers and staying in touch.
It's th
It's th
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
same story with paid traffic although the main downside with this is that the costs have risen sharply in the last couple of years. However, with the right product and sales page, it can still be worth buying traffic and I know many
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
marketers who do exactly that week in and week out.
So once you have a visitor at your website, what's the latest technique to persuade them to get their credit card out? Again, in many cases, exactly the same as would things as woul
So once you have a visitor at your website, what's the latest technique to persuade them to get their credit card out? Again, in many cases, exactly the same as would things as woul
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
have persuaded them five years ago.....
An informative and well written sales page which outlines the benefits of the given product to the buyer. A choice of payment options. Fast shipping if it is a physical product and clear inst
An informative and well written sales page which outlines the benefits of the given product to the buyer. A choice of payment options. Fast shipping if it is a physical product and clear inst
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
uctions if it is a download. In short, a site which makes it quick and easy for a potential customer to make a buying decision and gain access to their purchase.
To support this view, I have sales pages which I wrote years ago and wh
To support this view, I have sales pages which I wrote years ago and wh
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ich I have only slightly tweaked since originally uploading them and they still convert at very satisfactory levels today.
The bottom line therefore is that even though things do change very quickly online, the basic rules of marketin
The bottom line therefore is that even though things do change very quickly online, the basic rules of marketin
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
often stay the same. When I launch a new product or website, I tend to stick to the same procedure as I have done for years. Why? Because it works. Sure there will always be little twists and new techniques which help to improve r
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
sults but these are normally things to be tried AFTER you have adhered to the basics in order to squeeze a couple of extra sales out of your visitors.
Stick to the basics and you won't go far wrong :-)
Copyright (c) 2006 Richard Grad
Stick to the basics and you won't go far wrong :-)
Copyright (c) 2006 Richard Grad
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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