Advice You - Internet and Businesses Online

It happens all the time. You're visiting a website, you want more information about a product, so, you fill in the form with first name, last name, and email address. You get the information you wer

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e wanting, only to realize three days later that you've also been subscribed to their newsletter.

Or, when you purchase something online, the technical support emails start arriving every 4 days wi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

th a large dose of sales information in them.

You didn't sign up for a sales letter. You signed for information. You bought a product. You didn't want sales letters.

Now you being the process of t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rying to unsubscribe yourself from their sales list. Have fun with that. Let's see, you'll need to give them your email address, name, eye color, and position of the major planets at the exact time

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ou subscribed to their newsletter.

BUT I DIDN'T SUBSCRIBE! you yell out in frustration...

I know... I've been there... I feel it's safe to say the majority of us have been there.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Have a conversation with someone who employs these practices, and they'll tell you it's called "Permission Based Marketing". They'll claim they have permission to send out those sales emails. Even

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

though that little check box or sentence or whatever was not in plain sight... they still feel they have permission to send out gobs of sales letters.

With spam filters and anti-spam servi

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

es getting better each day, "Permission Marketing" is no longer something that Internet Marketers can "rely" on.

It's time to kick it up a notch.

It's time for Trust Marketing. Pu

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t simply, if a customer trusts the person they're doing business with, they'll buy more, and more often.

Gaining trust, in essence, is easy to do. Follow these easy steps:

1. Put a face to the com

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

pany - use video. People do business with people they like and trust. The easiest way to gain trust is by standing beside your product and endorsing it yourself. I think we all can recall a particu

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ar slogan, "I'm not only the President of CompanyX, I'm also a Member.". Video clips can produce almost immediate trust. Companies such as VideoPas

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

te not only convert your videos to flash and host them for you, they also provide the HTML code to put in your website.

2. Do what you say, and say what you do. If you're going to offer free s

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

hipping, then do it. If you're going to double their order, then do it. If you only provide support for 3 weeks after the sale, then tell them. If you have found out that your completely out of Item

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

X, then call the customer and let them know.

3. Keep the customer informed about relevant events. Weekly discounts or monthly HUGE SAVINGS are not relevant events

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

A change in policy, or new merchant acquisition are relevant events.

4. Offer repeat and long term customers higher discounts. (Trust and Loyalty go hand-in-hand) There's a parti

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

cular Home Improvement Store (of an orange color in nature) that I shop at. I contine to shop there because I contine to save there. I recieve discount offers, coupons, gift cards and the sort from

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

them.

Why? Not because I'm cheap. It's because I'm loyal. I've gone there enough, saved enough money, and been treated the right way. I see no need to go anywhere else.

5. Keep it simple, keep it

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

onest. Don't flood your customers with options. Don't flood them with offers. Don't flood them with discounts. Don't flood them with anything. If you want to lose them as customers, then do so. If

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

not, then just be honest with them, and keep it simple.

Our research has shown that, by far, the easiest way to build trust is to put a face in front of the product - namely your face. Adding video

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

to your website is fast, easy, and surprising affordable.

Permission Marketing is dead. Trust Marketing is here to stay. After all, if you don't have your customers trust, permission means nothing

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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