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Advice You - The Joint Venture Analogy
Imagine my doctor sending out an e mail to all his patients, offering them a discount on hip replacements for November. Or t According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product he Network Marketing lady who walked into my seminar in a hotel in Abbotsford and announced that, after looking at the palm ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in of my hand, I was deadly ill and needed her supplements. She added that this would also make me financially secure, implying lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. that I was not financially secure. She had never met me and was not even a part of my seminar audience! This is not all th here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe at uncommon – attend most “Business Networking Events” and you will find a bunch of self-employed salespeople thrusting thei d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro r business cards at each other and proudly broadcasting their “Elevator pitches” to all and sundry, whether they want to hea ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc r it or not. They might as well go from door to door selling brushes to people who don’t need them or want them. Joint Vent easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi ure experts have an entirely different approach; they are like my doctor. He sits quietly and asks questions and listens to nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically me. He examines me. He does not tell me about how smart he is or how many babies he delivered last week. He does not regale and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ me with the benefits of dealing with his practice. He LISTENS. He finds out where it hurts and reads my file. And then, like ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi the good South African doctor he is, he prescribes the solution to my specific problem. He doesn’t have to sell me or convin ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a ce me or persuade me. And I gratefully take his advice. Joint Venture experts build bridges, create solutions and solve pro dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod blems. And they get well paid for it. They don’t work for nothing. They are Capitalists and they understand business. They k cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin now that we get paid in direct proportion to the value we create. They don’t sell time, either – they simply link us up with tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen the solution we seek and need. If the MLM lady above had taken the time to ask me many questions and show a genuine interes t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel t in me, she might have found that I was in search of a solution for some physical qualm, in which case I might have asked h ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust er to sell me the solution in the form of her product. But her desperation, arrogance and ignorance denied her any chance of y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products ever doing business with me. Fortunately, not all Network Marketing people are like her! Let us understand the power behin . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de d Joint Ventures by taking the time to become sincerely interested in the other person and forget about what we want. Zig Zi elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip glar said, “You can get anything you want out of life, IF you’re prepared to help enough other people to get what they want. tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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