Advice You - Business

These days its extremely difficult to distinguish between ethical and unethical advertising, the line between is so fine that the interpretation of it

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

is ultimately left up to the consumer to make the decision. The closer the advertising pitch is to controversial, funnily enough, the more consumers

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

find it appealing, get suckered in and after its too late realise the consequences. Blatant trickery in advertising in my opinion constitutes fraud an

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

d these companies should have the whole book flung at them.

Two of the biggest markets are woman and kids. The amount of money made from these two se

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ctors runs into billions each year and companies know exactly how to tug on those purse strings. I don't believe that you could ever eradicate compani

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

es that sell products that are less than acceptable; e.g., alcohol and cigarette products. To put the whole blame on advertising companies alone would

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

be an injustice to them. Why would companies resort to subtle advertising tactics to sell products to kids, their attempts to do this is just a waste

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

of time and money when they know very well that to sell products to kids you just have to be straight forward. The subtle side of the deal is directe

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

d at the parents who open up the wallets and pay. Parents are the ones that need to be subtly deceived because most of the time they are ultimately th

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e decision makers. Parents need to run their kids like a business, especially when it comes to their finances. Proper reports on how they spend ' fami

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

y-comapany' money should be a priority.

The never ending debate of unethical advertising towards kids is one that has been raging on for some time be

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

tween concerned parents and those companies that promote less desirable products. Who takes the responsibility? I think that both parties should take

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

equal blame for what kids are watching on TV and buying in the shops.

Consumers need to be a bit more street wise when looking to purchase any produc

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

t no matter what it is. Be aware that to sell products companies rely on pulling those needy, desirable heart strings. Make sure that you are not suck

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ered into impulse buying, this is a big threat that will result in mixed emotions once a product is bought. Make sure that your communities don't allo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

w less desirable products to be blasted all over your neighbourhood - alcohol and cigarettes especially. There are many other silent products that hav

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e a detrimental effect on our lives, we eat and use them everyday check the contents of your cupboards and you'll be shocked.

Advertising that is eth

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ical or unethical is something we all need to take note of, make no mistake there is a fine line and its this fine line that causes the debate. Those

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

companies that are hovering on this line are more destructive than a cigarette company that openly displays that smoking causes lung cancer. Don't get

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

caught up in subtle advertising tactics, educate yourselves and your kids that's the best defense you have in the fight against unethical advertising

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.adviceyou.org.ua/article/6720/adviceyou-Ethical-Advertising-or-Not-PART-1-from-a-South-African-Perspective.html">Ethical Advertising or Not? PART 1 from a South African Perspective</a>

BB link (for phorums):
[url=http://www.adviceyou.org.ua/article/6720/adviceyou-Ethical-Advertising-or-Not-PART-1-from-a-South-African-Perspective.html]Ethical Advertising or Not? PART 1 from a South African Perspective[/url]

The feedback facilitator should provide a brief introduction about his background. This is to assure the group about his competence and professionalism in directing the session. The feedback facilit...

ISO 9000 is a vastly popular set of standards accepted by businesses and consumers worldwide. ISO 9000 is a method by which businesses can monitor the quality of their customer service as well as the quality of their products or services.

Advertisers have realized for years that success leaves marketing clues. When something works, it makes great sense to look at it and learn from it - to look for the clues and use them to predict our own success.

Tags

Links

Advice You - Ethical Advertising or Not? PART 1 from a South African Perspective

Related Articles: