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Am I the only one?

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Does anyone else find internet advertising nowadays is getting more and more aggressive, more repetitive, more illiterat

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

, and the text has little regard for the proper meaning of words? I may be a Grumpy Old Marketer, but this kind of advert

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

sing has exactly the opposite effect on me than I expect is intended.

I’d be interested to hear if anyone else feels the sa

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e way.

I have, in marketing advertising, been told that I am a ‘loser’, that if I don’t buy a product which is a ‘no-brainer

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

that I must be a pathetic person, sadly lacking in intelligence and discrimination. I do not wish to purchase anything wh

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ch is a ’no-brainer’, since I have been given my own modest supply of brains and hope I am capable of using them.

I hear

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

hat an offer is ‘insane’ - I really do believe that one! However, terms like ‘awesome’ and ‘wildly successful’ are appli

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

d to almost every program and so lose all significance. I’ve been advised that my email correspondent will ‘cut to the c

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ase’ and give me ways to ‘suck money’ from customers, which seems to me a ‘wildly obscene’ notion. Of course, almost eve

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

y program is a ‘cash cow’ where one can ‘wring out money’ or even ‘obscene amounts of money’.

There are many more examples

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

of overused hyperbole, as I’m sure you know, so I won’t inflict any more on you. However, I will continue my rant about tw

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

other aspects of internet marketing advertising:

* Sometimes ‘awesome’ grammar
* Sometimes highly eccentric s

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

elling.

I realise that advertising and emails are not supposed to be models of style and spelling, but too many errors m

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ke a really bad impression on the reader. Well, this reader anyway!

I must make honourable mention here of those marketer

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

whose emails and advertising are helpful, factual and interesting. If only there were more like this! I read these wi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

h great attention and have gained a great deal from them.

People will tell me that it would be better to follow the crowd (n

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t ‘re-invent the wheel’) and emulate the ‘wildly successful’. I may be venturing on the path to marketing oblivion, but I am

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

determined first to try the way of friendly persuasion. If I fail (and I’ll give you a ‘heads up’) I’ll be back, ‘insanely s

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The secret of being famous and top sales grosser in the market is being competitive and keeping client’s in tact. Taking hold of your clients is a big means of keeping your business on the roll. Clients are the main portal of business success because they are the one that brings more sales and profits.

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I get annoyed reading so called reviews of affiliate and internet marketing products. You never know if the person behind them is being sincere or even hiding behind a pseudonym. Therefore, I decided that in writing my review of Affiliate ProjectX, I’d include my real name, business details (and photo!). That way you can track me down if you want to abuse me, and be sure I’m not just some obscure testimonial from “never heard of it” USA. To anyone reading this from nowhere USA, no offence intended (smile)!

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