Advice You - Business

All opportunities are based on an idea, but not all ideas represent genuine opportunities. Creative thinking refers to the mental attitude of always trying to im

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

prove on existing designs, products and services.

Always think actively, watching television, reading the newspaper or even taking to friends will supply the mi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

nd with a flood of great and useful ideas. Always asking yourself the question: "Is there an idea in this?" will train the creative mind to always be on guard, a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

d the ideas will begin to flow.

Another great tip is to record all your ideas its worth it trust me, this will give you a chance to possibly modify ideas and co

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

mbine them into a new concept. When trying to find a new concept for an advertising idea you really have to think out the box. I often read something of which i

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

know nothing about this is a great way to find ideas and mould them into something which can be used for the task at hand.

We as creative individuals often get

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nto a routine of doing things and this is a major factor for us designing or creating "flat" ideas. Believe in your ability to be creative, and concentrate on op

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

portunities rather than threats. It is very difficult to conjure up great ideas if you are constantly doing the same thing day in and day out. Try spending a who

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

le day, week or weekend without something which is part of your daily routine - i guarantee you will start the the next creative process with a totally new and f

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

esh outlook.

The process of generating fresh ideas can be enhanced by the following techniques.

BRAINSTORMING: Define a problem, get your colleagues to help wi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

th this one. Choose one person to write down the ideas as they are generated by everyone. Do not evaluate or comment on any ideas until every possible angle has

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

been evaluated. Then, start discussing each idea and start eliminating until you reach consensus on the most workable idea.

FORCED CONNECTIONS: Take two concept

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

which have nothing in common and then try to make a connection between the two. ( sausage + bread = hot dog) (wheels + board = skateboard) This technique is one

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

i use over and over because it never fails to bring out the best and freshest ideas for me.

MIND MAPPING: In the centre of a page write down a word or phrase d

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

escribing the topic to be explored. Think of anything associated with the topic. every time and idea come to mind, write it down and join it to the central topic

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

with a line. Continue this process, constructing branches until the page is full or you have run out of ideas. Mind mapping allows you to explore promising lines

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

without loosing track of the central theme.

I have used these techniques ever since i was taught them 16 years ago, they have been the basis of every creative

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

idea i have ever come up with. As i have stated before creative thinking is a metal attitude its the same for any endeavour an individual partakes in, whether yo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

are a business person, a sports person or a designer.

Ideas are all around us, some have the guts to persue them and others just doubt their own ability. If yo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

u are a designer listen to your client carefully they usually have their own ideas about the project at hand. You never know half your work might already be done

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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