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If you are lacking results in your pop ups, these strategies will help you improve your chances of pop up success. I am assuming

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

you already have a pop up software or know html code for your website.

Strategy #1
The ‘Fly Over’ Strategy
Do you ha

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e a pop up blocker? What happens to your webpage message when it’s blocked? It doesn’t get read by your customers of course.

T

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

o counteract this, you should implement the ‘fly over’ pop ups in your webpage. It’s not as irritating and it normally isn’t blo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ked by pop up blockers. And with a pop up that isn’t blocked you have a much better chance of getting your message across.

Stra

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

egy #2
The ‘Exit’ Strategy
If your customer exits your website, an exit pop up automatically appears on their computer.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

This is a second attempt to sell the product to your customers when your customers are not ready to buy the first time around.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

The exit pop-up increases your customer’s chance of buying if you offer them an ‘ethical bribe.’ This can be a discount or extra

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

bonuses stacked on your original offer.

Be careful though. If your customers buy your product from the original sales letter in

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

stead of the pop up with all the extra goodies, they might feel ripped off that they bought the product without the extra goodies

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

So if you implement this strategy, be sure to give them the same extra goodies (you have in your pop up) to the customers who b

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ught from your original sales page in the thank you page.

Strategy #3
The ‘Short and Simple’ Strategy
Your pop ups sho

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

uld be short and straight to the point. Give them a brief overview of what they will be getting and how they will benefit from b

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ying or subscribing to your list.

Since a pop up is usually smaller than a website window, keep the headline and bullet points s

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ort and sweet and avoid confusing your customers by trying to cram everything in a small space.

Strategy #4
The ‘Irresistib

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

le’ Strategy
Remind them that they are missing out if they don’t accept your offer. Make them feel that if they don’t take

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

you up on your offer this time, they will regret it.

Create urgency for your offer. A simple way is to include a real time cloc

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

that is clicking away and your offer will ‘self destruct’ and never come back if they don’t act in time.

To wrap things up, you

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

should make your pop-ups immune to pop-up blockers so that you can give your customers a short and simple way to order your irre

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

istible product if they didn’t do so the first time around.

If you haven’t done so already, start trying it out these strategies

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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