Advice You - Internet and Businesses Online

Reverse marketing, also known as reverse advertising is thought by most internet marketing gurus to be a giant waste of time and resources. How could a method

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

of online advertising that revolutionized the industry now be so totally useless? And if it is so obsolete why are so many people still utilizing it? Ah. So

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

many questions.

So just what is reverse advertising? Reverse advertising is the technique used by people who own FFA (Free For All) pages to send the owner’s

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ads out to the people who post ads on the free sites. In a nutshell here is how it works. FFA pages are free to anyone who wants to post their link or short

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ad. In return for getting to post a free ad, the owner sends a confirmation link to the advertiser requiring that they agree to accept one ad from the owner

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

f the site. So in essence the owner of the site gets to send out thousands of ads each day, depending on the number of people that “post” their ads to his/her

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

site.

A few years ago, this was the advertising wave of the future. Thousands of these FFA sites popped up almost overnight saturating the internet marketin

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

g world. In the beginning they were very effective. An advertiser would gladly receive the email for the chance to get their ad out. And they read the email a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ds. Wow, what a concept. But then came spam, ISP filters, and automatic mailbox cleaners. A person now can post to the FFA page, confirm the link and then nev

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

er have to deal with reading the ad that follows. There are also so many other types of free and low cost advertising available that a growing number of peopl

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

are eliminating email as a way to deliver their ads.

But the number of people that keep posting to FFA pages remains high and auto submitters make it such a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

n easy process that there is hardly any downside to the poster. If this method has become so ineffective, then why are there still thousands off FFA sites ava

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ilable? People like me continue to host these sites. I personally host 4 different FFA sites. The answer is simple. They do produce results. I will be the fir

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

st to tell you that reverse advertising of this type is not nearly as effective as it was five years ago. But for the new internet marketer, there seems to be

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

a natural inclination to post to these sites.

Whether or not it is the best form of return for your investment dollar can be debated. I certainly would neve

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

pin my entire advertising budget on this or any one type of advertising. But in my opinion as long as people are there to post, there will be a certain perce

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ntage of those people that will scan through the emails they receive in return. So most important is to have a subject line that catches the eye. I have also

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

found it is best to set a delay between the time the link is confirmed and the time the reverse ad is sent out. I use a delay of 2 days and when the site allo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ws it I set the delivery time for around 7:00 P.M.

Only you can decide what is right for your business but I have found that I do get a few customers from my

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

reverse advertising efforts. Finding good quality FFA sites to host takes some research but can have some very pleasant results. Remember to test, test, test

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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For better or worse, change is a shared process. Organisations must acknowledge and understand this. More importantly, organisations need to demonstrate a genuine commitment to a shared approach right from the beginning, ensuring the change vision is well conceived, articulated, consulted and managed. Remember, organisations are people too!

Are you doing anything positive about the behaviors of those external audiences of yours that affect your organization the most?

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