Advice You - Internet and Businesses Online

Marketing your website is vital to its success. Having a site that no-one really knows about is like having a lemonade stand at the South Pole, hardly a visitor and chances are they don’t want wh

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

at you are offering.

From where I sit, there seem to be three basic ways to market your site. Each of them will cost you either time, money or effort.

Firstly, there is the “pay-for-this-and-

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

get-ten-times-your-money-back” type of marketing that is quite widely available. Only problem is you usually have to pay first. Not too many (I can count on one hand with at least 4 fingers left

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

over) will let you use their system/software/idea/whatever, and pay for it out of the profits you make. Now, I don’t blame them for wanting their money. They are, after all, in business.

But w

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

hat if you don’t have that sort of money just lying around? What if, after all the essentials are paid for, you don’t have any significant spare cash? Many of the marketing gurus who offer these

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

products are of the mindset that if you can’t afford,, say, $25 per month for their product which will make you a fortune in sales, you are just not serious.

But that $25 per month is not all th

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ere is. What about Internet access; what about hosting costs, etc. etc. etc. Then, of course, there are all the other commitments to programs you have taken on in the past, with little, if anythi

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ng, to show for them. It all adds up and when you are starting from scratch it’s quite possible that an extra $25 per month is more than your budget will allow.

Secondly, there is the “join-thes

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e-seven-hundred-and-fifty-exchanges-under-me” type of marketing that is also promoted across the internet. Link exchanges, traffic exchanges, banner exchanges are all in the mix. It all sounds

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nice in theory but what tends to happen is that you spend a large portion of the time you are on the ‘net, waiting ten seconds, then click, waiting ten seconds, then click, ad nauseum. But at leas

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

they are free!!!

And what do you get in return? Granted, people will visit your site. But their whole purpose in visiting your site is to earn credit so that people will visit their site. Ar

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e they interested in what you have to offer? Not very often. You might as well try selling ice creams at your South Pole lemonade stand for all the business you are likely to get.

Thirdly, the

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

re is the “write-lots-of-articles-and-get-yourself-known-as-an-expert” strategy. This is one I admit, I use with quite reasonable results. Only the other day I was checking the visitor stats

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

on one of my newly published sites and was pleasantly surprised by the traffic I am receiving from this strategy. I see two problems, however.

Problem no.1:What if you are not a writer? You can

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

either pay someone to write for you, which takes us back to the money issue or if you use this strategy throw something together yourself that doesn’t appeal to anyone and becomes a rather fruit

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ess exercise. There, is of course some middle ground, but one of the main reasons for articles is to have people come to respect your expertise. That, by my reckoning suggests you need to present

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

something people will want to read and act on if it is to achieve that desired goal.

Problem no2: What if you are a writer? I am. I spend a great deal of my time writing in t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

he area of my passion. However, to receive the degree of recognition that attracts significant traffic and the resultant purchase of my product in viable quantities, I’m told I need to produce in

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

the vicinity of 1000 articles!!! My question then becomes, what’s left over for me to produce saleable items. (which in my case are e-books) Why would someone pay for my product when, with li

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ttle effort they would be able to get the same information for free?

Aristotle said, “There is always another option” and I believe he is right! I want to be able to market my website on an aglet

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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In today's environment of public suspicion, gaining and maintaining public consent to operate has become an on-going, top management concern for most businesses and large organizations. Community relationships are effectively maintained primarily through engagement with various publics and audiences within the community and your organization.

Can you guess what it is? - It's not having too much competition. - It's not about money (or the lack thereof). - And it's not about finding more clients.

Retail shopping baskets provide a unique opportunity for retailers to market to their customers or increase revenue with an advertising program.b

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Advice You - Marketing Your Website on an Aglet

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