Advice You - Business

I know, I know. It doesn’t sound too nice. But lets face it, in business, if customers don’t pick your business, they’ve picked some

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

body else. I want to help you so that the customer picks YOUR business over somebody else’s. This is basically for e-commerce, so fo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

traditional business, emails, e-zines, etc., might not apply but you might still be able to implement the idea behind the statement.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

* Give people a free subscription to your e-zine. Almost everyone is publishing a e-zine nowadays so it's important to give something

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

extra with the free subscription. You could offer a free gift or advertising when people subscribe.

* Offer a free online directory.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

The directory could be full of interesting ebooks, e-zines, web sites etc. If people find your directory to be a valuable resource the

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

will visit it over and over.

* Give your visitors a free ebook. You could also include your own ad in the ebook and allow other peop

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

le to give it away. If you don't want to take the time to write one, you could ask other writers permission to use their articles. I h

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ve written a few articles on this topic. Go to Google or Yahoo and search under my name and e-books. Otherwise, email me and I’ll sen

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

d you my article.

* Give visitors a free entry into your contest or sweepstakes. The prizes should be something of interest or value

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

o your visitors. Offer more entrys based upon # of items purchases or total dollars spent. Example: 1st entry with purchase, addition

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

al entries for each $50 spent. Also, most people who enter will continually revisit your web site to find out who won.

* Offer free o

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

iginal content. It's important to give your visitors information they can't find anywhere else. If you're the only source, they'll vis

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

it your site. If you are selling beauty products, do your homework and find beauty or health tips and post them on your site.

* Make

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

our web site look professional. You want to have your own domain name, easy navigation, attractive graphics, etc. Again, target your c

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ompetition. If they have a very basic site, take advantage of that and get a great looking site.

* Survey your existing customers. D

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

this on at least an annual basis. It is VERY important to find out who your customer base is. By knowing who you are servicing, you

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

can serve them better.

* Test and improve your ad copy. There are many people who write an ad and never change it. Make sure you get

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

he highest possible response rate. Ask people for their opinion.

Take what you can from this; hopefully I’ve helped you today. Rememb

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

er, its your business, & you know it better than I do. The goal is to have you know more about your customers than your competitors do

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Newsletters remain a powerful marketing tool because they are targeted, specific, and often eagerly welcomed communications from you directly to your customers. Your newsletter mailing list can be pure gold, and the quality of your newsletter can help retain customers. However, few companies produce newsletters nowadays. They seem old-fashioned. However, newsletters still work today.

Imagine your blood racing as the previously closed doors of the executive suites magically open ... because you know the secret words.

For more ideas and business opportunities, you can regularly check out with the Franchise Council of Australia, Australian Trade Commission, and Indigenous Business Australia.

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