Advice You - Business

Surveys can be conducted in numerous ways: directly, by mail, by fax or by phone.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Generally, you will have a better response if you ask customers to complete surveys whil

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e on your premises. Follow the guidelines below and, above all, let your customers know

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

how you have implemented their suggestions. Eight out of ten will come back to see if you

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

have followed their advice.

Keep surveys simple and easy to read. Do n

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ot get too technical or make the survey long and boring.

Ask close-ended or dire

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ct questions as much as possible. Instead of asking, for example, "What products would yo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

u like to see us add to our product line?" ask, "Of the following list, which products wo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

uld you like to see in the store?"

1. Get a large sample before you

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

tabulate results. Ten surveys won't give you an accurate representation. Depending on you

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

r business, 500 or more respondents may be necessary.

2. Put yourself in the pl

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ace of the customer. Can the customer furnish all the information you are asking for?

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

>
3. Leave plenty of room if you ask open-ended questions or if one of your answers

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

is "other."

4. Give respondents some kind of reward or incentive for filling ou

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t your survey. Examples include a coupon redeemable on their next visit, a grand prize or

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

a drawing from amongst the finished surveys. (Be wary, however, of those who fill out m

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ore than one survey to increase their chances of winning.)

5. Construct the surv

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ey so that the results can be utilized in as many ways as possible. For example, names an

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

d addresses can be used to develop mailing lists. (Note: Surveys that ask questions about

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

income or general demographics should not request the respondent's name and address.)

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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