Advice You - Internet and Businesses Online

1-Focus your website on your visitors and customers desires, not on yourself. Be sure they know what is in it for them, not that you won an award for your business. For example, do not make your ad mostly about what you hav

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e done; make it about what benefits the reader will get from buying your products or service.

2-Allow visitors to submit a free classified ad on your web site. Require them to give a valid e-mail address in order to post an

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ad. You could also require them to return after a set time to resubmit. You could also ask that they give you a reciprocal link in return on their web site.

3-Allow other people to publish your e-zine articles on their web

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ite. Include your website's ad and link in each issue you publish. This may also help you increase the number of people who subscribe to your e-zine. You could also allow people to use your full issue for their own e-zine as

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

long as they include your links and signature.

4-When you purchase a product or visit a site and it exceeds your expectations or has great information, e-mail a testimonial to the company. Make sure your statement is detail

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ed. Give them permission to publish it on their web site if they link to your site. For example, under your testimonial you could sign it (your name) Author of (your book) Visit (your site).

5-Give away the e-book or softw

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

re as a gift to your current customers as a way of letting them know you appreciate their business. Place an ad in the e-book for a new back-end product you are offering. For example, you could say, We Are Giving You This E

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

book As A Way To Say Thanks For Being One Of Our Loyal Customers.

6-Make money cross-promoting your e-book with other people's products or services; this is a great easy technique and could double your marketing effort witho

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t spending more time and money on your part. For example, you could package your business e-book with a search engine submission service and it is a win, win situation for you both.

7-When you create a new product or servic

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e; just give your subscribers a free copy or limited membership. These folks are the most likely to purchase the upgrade and of course pass it on to friends.

8-You can earn residual income from your customers by selling bac

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

-end products. If you do not have any, you could sign up to related affiliate programs. For example, you could say Thanks for ordering our product. If you would like to learn more about web marketing, I highly recommend (a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

filiate product)!

9-Most people want life to be easier and quicker. Give your prospects easy ordering instructions, easy product instructions, etc. For example, you could say, our product comes with step-by-step, easy orde

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ing instructions! Also make sure your website is as easy as possible to navigate.

10-Reward your customers for giving you feedback on your product or service, it could be discounted products, useful software, information pr

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

oducts, etc. For example, you could say, Could you please give us any helpful feedback on how to improve our product or service and you will get a free business e-book or software program.

11-Give away a follow-up e-mail co

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

rse on anything helpful pertaining to your product or service. Include your ad with each lesson. People will buy quicker when they see your ad repeatedly. For example, how many times have you bought something because you hav

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

seen the advertisement on TV or in the news paper over a period of a few of weeks?

12-Run a contest or sweepstakes for your customers or visitors, give away free e-books or reports, cash, t-shirts, caps anything with your c

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

mpany logo. People love freebies, Use short polls or surveys for them to enter and increase your opt in lists. Plus be sure to use email to announce winners and notify them of new contests in the future.

13-Add forums or me

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ssage boards to your site. It will give you visitors a way to be more active on your website. An article section is also a good idea and gives your customers a reason to return more often.

14-Create urgency for a product o

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

offer, you want buyers to buy now. Tell buyers your offer will not be available again. You can always sell that product again with bonuses or a special priced package. Plus you can put a limit on the actual number of prod

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

cts for sale.

15-Turn your ads into a story or How to articles, people are more likely to continue reading your copy if you do this. People love stories, tall tales and humor, use these in your marketing and on your website

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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