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It doesn't seem possible to understand the behavior of Internet users, far less anticipate it. Google Trends doesn't explain why some changes happen, or how, but it does a good job at visualizing them. A marketing analyst however can get much more from this tool t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

han just graphs.

Understand the past to get ready for the future

A few changes in Internet can be retrospectively explained. Google Trends reports graphically how often a number of search terms have been searched for on Google over time. You jus

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

need to enter for example "animated gif" and compare the result with the trend for the search phrase "video clip" (literally, "video clip","animated gif"). Google Trends will display a lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

trends?q=video+clip%2Canimated+gif" target="_blank">graph whose ascending line is the frequency of searches of the topic 'video clip' and the descending one, how often 'animated gif' is searched for. The graph is plotted on a linear scale so is it clear th

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t one is more searched for than the other, and increasingly so.

It is tempting to interpret these changes as a rise of the interest in bandwidth-hungry multimedia favored by the availability of broadband connections. This would happen to the detriment of the inte

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

est in the proprietary and obsolete animated gif format. All interpretations are of course arguable by definition, but the trends aren't.

How to discover new popular search terms Now you don't need to be a particularly knowledgeable and intuitive

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

individual to see some changes coming in Internet. It may be possible to find new search phrases that are just born and grow very quickly by combining parts of two existing and popular search topics in Google Trends. Pick one or more terms (words) of one phrase an

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

other terms (words) of the other phrase and put them together. You only need to make sure that your combinations of words is a search phrase that exists, that it is increasingly searched for and whose combination of terms makes sense.

So far in this article we h

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ve identified 'video clip' as a phrase getting more and more searches. Another term growing in popularity is 'avatar'. Avatars are graphics that users upload to Internet forums and instant messaging programs to identify themselves. We can combine our previous exam

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

les to see what happens. Now, is there such a thing as a 'video avatar'? Yes, there is! It happens to be a topic that has just began to be searched for so frequently that Google Trends is now analyzing it.

Not only 'video avatar'

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

began to be searched for recently, but also it has an ascending line. The trend is significantly more peaky than the lines of its parents 'video cl

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

p' and 'avatar'. New popular phrases usually start their lives with volumes of searches a few orders of magnitude smaller than their parents'. Their behavior is also more sensitive.

Limitations of the tool

Google Labs warn that their tool doesn'

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

measure the overall interest in a topic, but the users' propensity to search for that topic on Google. However, since the engine still retains almost half of the market share of searches in Internet, the results can be said to be a good indicator of all that was

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nd is searched for on-line when the tool is used to compare trends between topics for long periods of time. We are also assuming for simplicity sake that the terms video avatar and the phrase "video avatar" (including the double quotati

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

n marks), as well as their plural variants, have almost identical trends.

Intuition can be replaced to some extent by an iterative process of guess and check. You can compare any topics regardless of whether there is a conceptual correlation between them both, fo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

instance one topic being a replacement of or complementary to the other, like "renewable energy" and "fossil fuel", or not.

You just need to remember that the graphs just help you visualize and compare trends at large scale and only from a sa

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ple of the total of Google searches.Many combinations of successful phrases won't be plotted because the number of their search events is still two low. You must keep in mind that Google doesn't reveal the real number of total searches or per topic. The size of th

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

sample used to create their graphs is also unknown. If you need to gear up to the next level in your Internet and marketing research, there are other tools that allow you to get estimations of numbers of searches for each particular keyword.

Tool to be h

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ndled with imagination

This process of finding new search topics with growing interest can be extended to virtually anything with a potential market value, like new products or services, or even to new concepts and ideas. If you are lucky, you can antici

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ate mass phenomena and newly-coined search terms. You don't need to be an expert to uncover variations of on-line interests in almost real time. You can now compare a number of interesting topics and phrases and, who knows, maybe you witness a baby star being born

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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