Advice You - Internet and Businesses Online

In a previous article about how to be found on the Web, I told you about my experience typing in key words I thought potential clients would use when

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

trying to solve a problem for which I had some answers. I wanted to know if they could find me by using the search engines, and I wanted to know who e

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

se they were finding as well.

To do this research, I imagined what a potential client would type into a search engine. For my newsletter service busi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ness, I guessed that a potential client might type in "ezines" or "how to do an ezine" or "ezine publishing tips." Each time I used a version of these

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

keywords I got different results.

For example on Technorati, a search directory of blogs, "ezine publishing" brought 10,164 results; most of them art

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

icle directories where there are thousands of articles written on this topic. For "how to publish an ezine," there were 7,631 results. "Newsletters" b

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ought in 250,692 results, and many of them were themselves newsletters rather than articles or resources about newsletters and ezines. For "ezine tips

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

" there were 33,845 results, including my own Google Adwords ad (always nice to see that this appears somewhere!).

Technorati also allows you to sear

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

h for "blog directories" so you can look for blogs using your key words.

"Ezine publishing tips" brought zero results. "Ezine publishing" brought 2 r

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

esults, both of which are possible competitors and worthy of investigating further. Interestingly enough, the keyword "ezine" brought in 21 blogs, and

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

my own blog was number 2. Many of the blogs on this list were more focused on writing and freelance writers. And many of them were blogs that had been

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

abandoned, or at least not posted to in over three months.

Then I turned to Google, because that is the most popular search engine. You can do this

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ame research with Yahoo, MSN, and any other search engine and you will get different results. But the more you study the results the more it will beco

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

me apparent where you need to add content.

For example on Google, for the keywords "ezine publishing" there were 2,670,000 results and one of my web

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ages came up #24, or on the third page. This tells me I need to create a web page using the term "ezine publishing" more, because being on the third p

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

age isn't good; most people won't search beyond page one or two.

However, for the keywords "how to do an ezine" I am #4, 5, and 6! This is excellent,

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

out of 9,800,000 results. However for "ezine tips," there are over 6 million results and I didn't see any of my pages in the first five pages.

These

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

examples are designed to show you how to do research for your own website, web pages and blogs. Using three or four versions of the keywords you think

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

your potential clients would use, find out where you are coming up in the results. Then create new web pages and new articles containing those keyword

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s. Use them in your titles, headlines, and in the first and last paragraphs.

Then repeat the research process and see if you don't get better results

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
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BB link (for phorums):
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Reliable overseas job consultancy and placement cell in India, has always been a concern for Indian job seekers, overseas recruiters from India and different government agencies. HR India overseas always had a steady manpower pool. Only challenge in India HR consultancy faced is lack of co-ordination and examining whether the potential job seekers are qualified enough or to identify whether the recruiters are genuine.

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Advice You - Searching for Clients? How to Research Using Keywords

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