Advice You - Internet and Businesses Online

If you had a no-risk way that is guaranteed to fatten your wallet, would you use it? I have a simple answer, and I’m shocked that most internet mark

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

eters are not implementing this simple strategy. If you implement it, you’ll be ahead of most of the average internet marketers. Anyway, this is wha

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

you do:

Simply put an additional offer order form right before your customer completes their purchase.

This additional offer can be two thi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ngs, a cross-sell and an up-sell. You can use a cross-sell by combining a related product to the original order. Or you can use the up-sell by gi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ing your customers an ‘upgraded or premium version’ of your product.

Here is an example of a cross-sell:

“Yes! I want to gain Maximum Muscle In Min

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

imal Time with the Maximum Muscle Protein Powder for $30 right now! Also include my 12-bar box of Maximum Muscle Protein Bars, the perfect food bar

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

or the serious bodybuilder at the rock-bottom price of $19.97!”

(In this case, protein bars are related to original product, the protein powder.)

H

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ere is an example of an up-sell:

“YES! I want to super size the soda and fries for only 50 cents more!”

(In this case, the bigger portion of the me

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

l is the upgraded version of the original product.)

The reason you want to do this is because your customer already has his credit card in hand and

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

are receptive to buy your original product. The cross-sell and up-sell technique works because it plays into your customer’s impulse buying habits.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Like I said before, there is absolutely no risk in having these offers. Your customers can either order your package deal or they don’t. But let’s

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

say only 50% of your customers do order your additional offers; calculate how that can fatten you wallet. There is nothing to lose, and more money t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

gain! You will only win in this situation!

Just be creative when cross-selling your products. You can figure it out, just use your common sense!

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Here are a few examples to get you started:

Golf equipment – after they’ve purchased hundreds of dollars of equipment, would your prospects want to

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

know how to improve their swing? Offer them an instructional DVD or a subscription to a golf magazine.

Insurance – after your prospect bought an au

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

to insurance policy, offer them a vacation package at $100 off.

Information products – after your prospect bought your $597 product, offer them a li

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ited time offer of purchasing the bonus CD set that usually sells for $397 at a one time only price of $97.

Just integrate these offers in your webs

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ite ordering page with a checkbox. The beauty of offering these up-sell/cross-sell goodies is that it takes a minute to implement, but doesn’t cost

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ou any extra money to advertise and promote.

To sum up, the cross-sell/up-sell works well because people are in the ‘buying’ mode, and it takes less

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

effort push them deeper in your extra ‘money-saving’ offers. If you want some extra money with very little effort, start using this strategy today

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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You know a consistent brand is important to win and keep customers, but what does your company need to achieve it? Here is checklist of materials your company needs for a comprehensive, efficient marketing and communication system.

In this day and age its often the way that new companies looking to minimise business start up costs turn to the internet in order to advertise their business and products. All very well, but neglecting to promote your company with a traditional printed brochure as well could effectively kill your business before you've had a chance to get going.

If financial expertise is required to help the business owner exit the business, then consider the appointment of a part time Finance Director. The p/t Finance Director will help with the preparation for sale, the administration and the exit.

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Advice You - Cross-sell/Up-sell Strategy - No Risk Strategy To Squeeze More Money Out Of Your Customers!

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