Advice You - Business

Sure there are pages and pages of articles telling you how this color or that music on you web page will encourage people to buy but here is the truth: The most important tool is the wor

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ds that you use. Most people shop with emotions. Figure out a way to get them “emotional” and you have a sale!

Here are some techniques that I have used in the past to get my sales movi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ng:

* Use reverse psychology on your banner ads. You could tell people not to click on your banner ad. For example "Don't Click unless you want to make money!”

* Make your banner ad wor

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ds as attractive as possible. Use words like ultimate, powerful, sizzling, hot, etc. Remember emotions will cause them to buy and very descriptive words do the trick.

* Offer a discount

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

offer on your banner ad. People are always looking for good deals. You could offer a percentage discount, dollar discount, buy one get one free discount, etc.

* Use a testimonial on your

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

banner ad. This'll give people proof they aren't wasting their time clicking on your banner ad. The testimonial should include enough information so that they understand the offer.

* Use

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

a strong guarantee on your banner ad. You could include the guarantee as a headline for your offer. It could read double or triple your money back guarantee, lifetime your money back gua

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

rantee, etc.

* Tell people to click on your banner ad. Newer internet users may not even know they can click on banners. Just having the phrase "click here" on your banner will increase

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

your click-throughs.

* Tell people the major benefit of your product, web site or service on your banner ad. It could be benefits like make money, lose weight, increase energy, save mone

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

y, save time, etc.

* You could advertise a free offer on your banner ad. People love free stuff. The freebie should relate to your target audience. If the freebie is attractive to them,

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

hey will click. For example, if you were selling diet product, offering a free water bottle or food journal will get them to click.

When talking about the actual language of the banner a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ds, it is important to not only know what words are effective but WHY people are motivated to click once they see certain words.

* Fast: People want fast results, fast delivery, fast ord

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ering, etc. We want everything NOW. Your customers do too.

* Guaranteed: People want to be assured they are not risking their hard earned money buying your product.

* Limited: People w

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ant to own or receive things that are exclusive or rare because they are considered to be more valuable. A “limited time offer” encourages people to act now.

* Easy/Simple: People want e

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

asy ordering, easy instructions, easy to use, easy payments, etc.

* Testimonial: People want to see believable proof before they buy your product. It should be reputable and also an emo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ion-evoking statement.

* Discount/Sale: People want to find bargains. They could be rebates, one-time sales, percentage offers, two-for-one, etc.

* Free: People want free incentives bef

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ore they do business with you. The key here is incentive, as in incentive to buy more than one item. Three or more items = free shipping or $200 purchase is 10% off or whatever. People w

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ill always buy more in order to save money.

* You/Your: People want to know that you are talking them. This'll make them feel important and attract them to read the whole ad.

* Importan

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t: People do not want to miss important information that could affect their life. People will stop and take notice.

* New: People want new products or services that will improve their li

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

fe like new information, tastes, technology, results, etc.

Well that’s certainly not everything, but it’s a start. And I guarantee (see I used it myself) that it will help your business

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Concerned, nervous, panicky, discouraged; any of these terms could be used to describe the feelings of American manufacturing companies when considering their offshore competition. But being competitive involves a LOT more than just cutting prices, and there are actually several areas where U.S. companies can look to compete. This is the second and final article to examine these areas.

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