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The most important parts of your sales letter are going to be all the teaser points about everything you are teaching ab

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

out in your book, and the headline, which gets them to read the letter in the first place.

Take every point---yes, ever

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

point, all 150 of them, if that is how many you have, and write a ‘bullet point‘ for each one.

Use words like discover

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

reveal, learn, how to, master, incredible, easy; for example, discover the easiest way to plant your garden ( or catch

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ore fish, etc.)

Now that you have your list of bullet points, you are going to trim them down to a list of only the ver

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

best and create 2 to 3 sets of bulleted points with about 6-10 points in each list. So, for example, if you came up wit

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

100 teaser points yesterday, read through them and discard about ? of them right off the top. Then do the same with tha

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

list, and cut it back to about 15-20 ‘bullet points’.

Now you are going to write your sales letter:

Headline

Greetin

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Bullet Points

Exciting transition paragraph

More Bullet Points

An exciting testimonial or two or three about your b

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ok (you don’t need this today, but once your book is written, you need to have several friends or family members read it

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

and then write you a testimonial.)

More Bullet Points

An incredible guarantee

A free bonus if they buy your book toda

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

y

An easy way to buy your book (link to PayPal or Clickbank)

Your close

A P.S.

Take a look at some sales letter base

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

web sites to get some ideas. Remember, you cannot copy anything word-for word or take sentences from others’ web sites.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

What you can do, however, is get ideas for making each of the sections of your web site come alive.

Whatever you write

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

oday, will probably not be what you eventually publish on the web. When you wake up tomorrow and reread it, you will pro

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ably find some things you want to change in it. You may even want to re-write it. Often, when you have rewritten a sales

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

page several times, you have a much better letter than the first one you write.

Perhaps at this point you are still str

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ggling with making the sales letter come together. I’d like to recommend that you take a look at the product I used when

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

I first started creating sales letters. Basically it is a huge bank of sales letter templates that you can use by just c

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

py and pasting your particular bullet points and selling points, and what you end up with is a ready-to-use sales letter

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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We are taught how to sell; to negotiate and read a spreadsheet but in all our training, we are not taught to listen. Surely, you might say, listening is something we do instinctively and yes we do but do we actually hear? Are we listening properly?

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Advice You - Step 4: Write Your Sales Letter

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