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Advice You - Sales Letter Writing - The Final Push
You started by writing the headline of your sales letter, moved through the body and now you're getting to the nitty-gritty part of your copy - getting your
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
prospect to part with his money...
Will He or Won't He Buy?
By now you have acknowledged and agitated the problem your prospect is facing, you have intro
Will He or Won't He Buy?
By now you have acknowledged and agitated the problem your prospect is facing, you have intro
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
duced your solution to him and, boy what a glorious solution you have for his problems...
You have stressed the benefits of your solution and shown your co
You have stressed the benefits of your solution and shown your co
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
llection of testimonials to back up all your claims about your product's effectiveness. Your prospect has read your iron-clad guarantee and feels secure tha
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
t were he to buy from you he would have no risk whatsoever.
Your client has no doubts as to how miserable his life will be if he doesn't find a solution to
Your client has no doubts as to how miserable his life will be if he doesn't find a solution to
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
the problems he is facing.
In fact you've built up an intense desire in your prospect for your product or your solution to his woes... But this is still n
In fact you've built up an intense desire in your prospect for your product or your solution to his woes... But this is still n
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ot the time to let up - the marriage hasn't been consummated yet - he still hasn't hit your order button!
You still have to persuade him to hit that 'buy'
You still have to persuade him to hit that 'buy'
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
button and enter his credit card details into your online order form.
You can't give him the slightest chance to hesitate, you have to show him a stunning
You can't give him the slightest chance to hesitate, you have to show him a stunning
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
sub-headline that pushes him over the edge and makes him hit that buy button with a frenzy that will leave him breathless.
This follow-up sub-headline must
This follow-up sub-headline must
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
impel him into immediate action, whatever you say must be strong enough to remove all the last vestiges of doubt from his mind.
He's near boiling point af
He's near boiling point af
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ter reading your powerful sales copy so the final push could be:
"Stop losing money immediately, invest in your copy now"
"Why wait until tomorrow to
"Stop losing money immediately, invest in your copy now"
"Why wait until tomorrow to
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
change your life?"
"It is time to get a better life, isn't it?"
"If you aren't man enough to take on a challenge - Don't Order Now!"
"Are you ready to re
"It is time to get a better life, isn't it?"
"If you aren't man enough to take on a challenge - Don't Order Now!"
"Are you ready to re
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ally change your life?"
"Take 'XYZ' program for a test drive now"
"I challenge you to try 'ABC' out for 30 days, risk-free"
You can also remind your pros
"Take 'XYZ' program for a test drive now"
"I challenge you to try 'ABC' out for 30 days, risk-free"
You can also remind your pros
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
pect about your risk-free guarantee policy:
"Don't forget that when you invest in 'XYZ' I shoulder all the risk... You have a full 90 days to profit from t
"Don't forget that when you invest in 'XYZ' I shoulder all the risk... You have a full 90 days to profit from t
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
his investment..."
You can also use the fear of loss to help push your prospect over the edge. Show him exactly what he stands to lose if he doesn't invest
You can also use the fear of loss to help push your prospect over the edge. Show him exactly what he stands to lose if he doesn't invest
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
in your solution now.
If necessary remind him why he has read your sales letter so far, restate and reagitate the problems he is facing, remind him of you
If necessary remind him why he has read your sales letter so far, restate and reagitate the problems he is facing, remind him of you
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
r solution and urge him to act now otherwise his life will continue to be miserable.
Don't forget to add a couple of PS's after your signature.
Many peopl
Don't forget to add a couple of PS's after your signature.
Many peopl
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
e will scroll to the bottom of your sales letter and read these first, they should contain the major benfits and/or the fear of loss as mentioned above.
As
As
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
a final thought why not remind your prospect that all the smart people have already invested in your product or solution and ask him if he really wants to
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
be isolated in society.
The need to fit in is a big psychological tool that you can use to great effect in your sales letter.
Copyright 2006 Stuart Elliot
The need to fit in is a big psychological tool that you can use to great effect in your sales letter.
Copyright 2006 Stuart Elliot
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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