Advice You - Internet and Businesses Online

Question - If I need to target a specific region, is it helpful to have a domain from that country?

Answer - Yes. Both hosting location and domain extension matter and can influence search engine ranking in regional search engines. If you

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

are attempting to target a specific country, you could very well benefit from purchasing a domain with that countries extension and hosting the website on a server that is located in that country. The larger country specific search engine

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

, generally rank local domains higher in the search results.

Question - What is the difference between Google's aging delay and the so called sandbox?

Answer - Great questions. The aging delay is often labeled and assumed to be the same

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s Google's famous sandbox (that may or may not exist). The Google aging delay is not a penalty, it is merely a filter. Google does not feel new websites are necessarily "trustworthy" so while they acknowledge that the new websites exist th

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ey don't generally include them in their search index results. They continue to monitor the new websites over time, paying particular attention to who and how many websites are linking to the new site. Gradually, as the site matures and ga

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ns a reasonable amount of links over time, Google will include the site as part of its search results. The sandbox refers to websites that are usually removed from the search index results. The removal is typically a penalty for what Googl

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

views as poor behavior as it relates to search engine optimization, spam, or web content.

Question - What does the Can-Spam Act actually mean?

Answer - CAN-SPAM is an acronym for Controlling the Assault of Non-Solicited Pornography and

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Marketing Act. The CAN-SPAM Act of 2003, came into effect in the United States as law on January 1, 2004. It establishes requirements for those who send commercial email,and spells out penalties for individuals and companies that choose to

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

violate the law. The primary purpose of the act is to restrict the advertising or promoting of a commercial product or service (including content or a website) by defining guidelines.

Besides spelling out the penalties, the CAN-SPAM Act p

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ohibits false or misleading header information. This means that you cannot "spoof" the 'to', 'from' or routing information, the sender must be accurately reflected.

The CAN-SPAM act also prohibits deceptive subject lines. In other words,

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

he subject must relate to the actual message contents. Email recipients must be provided a method to opt-out of any future email. The opt-out requests must be complied within 10 days. The final large contingent that is stipulated by the CA

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

N-SPAM act is that commercial emails must be identified as advertisements and must include the senders valid postal address.

Question - What is a sticky website and how do I make my website 'sticky'?

Answer - A sticky website refers to a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

website that attracts and retains customers. The best way to create a website that will be continually visited and returned to is by producing and creating new content. Give your website's visitors a reason to come back. Another component

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

o stickiness is a good communication channel. This might mean providing the content via RSS, so visitors are immediately aware of any new information available. It might also mean an opt-in newsletter that is sent on a regularly scheduled

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

basis.

Question - What is the Long Tail, and how do I get one?

Answer - The Long Tail pertains to a relatively simple concept, that capturing all of the the small volume, and will result in a collectively large volume. With regards to th

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

keyword long tail, the idea is that there are only a few words or phrases that receive a large number of searchers, but there are a huge number of obscure phrases or keywords that receive a small number of searches each month. By capturin

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

top ranking for all of the less popular terms you could in effect receive more traffic than you would if you had top ranking for the popular terms.

Capturing the keyword long tail, is very difficult. It requires massive amounts of unique

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

content. Webmasters have generally found the easiest way to generate unique copy is through user-generated content (ie. forums, blog comments, or user reviews).

Question - What is deep linking? And How do I deep link my website?

Answer

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Deep linking refers to links to all levels of a particular website. A website that has an extensive network of quality deep links, shows true value. By having incoming links to multiple webpages at all directory levels, the website is per

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

eived as content rich by search engines. A website that only receives incoming links to the "front page" will not fair as well in search engines because the assumption is that it is not a content rich website.

Copyright 2006 Sharon Housle

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Do you ever stand in awe of those people who seem to know everybody and everything? I know I do! Regardless of what you're looking for, these people have their finger on the pulse of the 'Net and know where to find it. Their network of resources and people is incredible! Yours can be, too.

Have you ever gotten a really horrible gift? Many of us have. This must mean that many of us have given a really bad gift in the past or are bound to do so in the future. How can you keep this from happening in the future? The complex world of marketing could teach us a thing or 2 about gift giving.

Although the field of public relations is quite new, it is seen to be pivotal to many companies when coordinating advertising and marketing campaigns. Public relations has been increasing in popularity, especially now with the Internet being used as a tool for communication in modern society.

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