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Advice You - Stop Your Internet Marketing Promotions From Fizzing Away With This Simple Secret
A few days ago I saw something really interesting while analyzing one of my clients' sales figures.
When I looked at the names of the buyers and compared them to when they
When I looked at the names of the buyers and compared them to when they
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
bought in the auto-responder sequence, I noticed people were buying anywhere from the first or second follow-up message...to the 11th, 12th and even 25th follow-up messages
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
Some of them didn't buy until they were even deeper in the sequence than that.
And it occurred to me just how much money we would have lost if we did what the vast majori
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
y of Internet marketers do...and stopped at 5 or 7 or 10 follow ups.
What's my point?
Simply this:
If you're not relentlessly following up with your leads 10, 15, 25, eve
What's my point?
Simply this:
If you're not relentlessly following up with your leads 10, 15, 25, eve
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
50 times or more -- then you're leaving money on the table.
Probably a lot of money.
In fact, if you don't have at least 50 "evergreen" messages dripping on your leads re
Probably a lot of money.
In fact, if you don't have at least 50 "evergreen" messages dripping on your leads re
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ularly, you could be flushing hundreds -- even thousands -- of dollars down the toilet...and not even know it.
Does 50 follow-up messages sound like a lot?
Maybe it is.
B
Does 50 follow-up messages sound like a lot?
Maybe it is.
B
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ut think about it:
If you have only 50 messages in your sequence, with one going out each week, then that means you have almost a full year's worth of follow-ups in the "ho
If you have only 50 messages in your sequence, with one going out each week, then that means you have almost a full year's worth of follow-ups in the "ho
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
per."
Now I know what you're thinking. Easier said than done, right?
Who has the time, energy and discipline to write that many messages?
Hey, it's not nearly as hard as
Now I know what you're thinking. Easier said than done, right?
Who has the time, energy and discipline to write that many messages?
Hey, it's not nearly as hard as
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
you may think.
Just make it easy on yourself.
If you write just one per day, five days a week, you're done in two months.
If you write two per day, five days per week, yo
Just make it easy on yourself.
If you write just one per day, five days a week, you're done in two months.
If you write two per day, five days per week, yo
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
're done in a little over one month.
If you're really on fire and write two per day, seven days per week, you're done in two weeks.
See? No problem.
If you have trouble
If you're really on fire and write two per day, seven days per week, you're done in two weeks.
See? No problem.
If you have trouble
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
etting started, use the "Ann Coulter" copywri
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ting secret and pretend you're writing an email to a friend -- informal, personal, easy-to-read.
Look at your product from every different "angle" you can, and talk abo
Look at your product from every different "angle" you can, and talk abo
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
t it.
Make things dramatic, fun and interesting.
Keep their enthusiasm for what you're selling high and that fire stoked. Every week provide yet another “excuse” to look
Make things dramatic, fun and interesting.
Keep their enthusiasm for what you're selling high and that fire stoked. Every week provide yet another “excuse” to look
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
t what you have.
Give a few mini-lessons, tell a few stories about how you or a customer used your product, do some Q&A's. Say things that make people say, "That's incredi
Give a few mini-lessons, tell a few stories about how you or a customer used your product, do some Q&A's. Say things that make people say, "That's incredi
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
le...I didn't know that!"
The secret is to make them inherently valuable with a "soft sell" at the end.
You can do a few blatant sales pitches now and then. But don't ove
The secret is to make them inherently valuable with a "soft sell" at the end.
You can do a few blatant sales pitches now and then. But don't ove
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
do it. And if you do send a blatant pitch, still say something interesting and useful -- yet achingly incomplete (so they have to buy your product to get the full secret).
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
If you get stuck for ideas go through your product and look for interesting facts. Or use the stuff you had to cut out of your ad you really wanted to keep in, but couldn'
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
. You can also get ideas reading magazines, books, and Internet forums (they're gold mines of ideas).
Soon you'll start cranking 'em out left and right without batting an
Soon you'll start cranking 'em out left and right without batting an
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ye.
The key is to just start doing it.
One today, one tomorrow, one the next day.
Before you know it you'll have 50, 60, 70 or more follow-ups. Instead of just fizzing a
The key is to just start doing it.
One today, one tomorrow, one the next day.
Before you know it you'll have 50, 60, 70 or more follow-ups. Instead of just fizzing a
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ay like everyone else...your marketing keeps working hard week after week after week to make the sale on your behalf.
Go ahead. Try it yourself.
What have you got to lose
Go ahead. Try it yourself.
What have you got to lose
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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