Advice You - Business

Many small business owners dismiss the classified ads, focusing their power instead on larger ads or other sources. However, I think the classifieds offer a number of opportunities, even

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

in this growing digital world. Furthermore, the suggestions I would like to share can help you create free ads on websites such as Craigslist and Merchant Circle.

Classified ads can brin

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

g in more business than regular newspaper ads because they function somewhat like daily yellow pages. Though the numbers of yellow page subscribers shrinks each day, newspaper subscribers

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

continue to remain more or less equal. Furthermore, most newspapers host their classifieds online, providing easier access for folks seeking to purchase a good or service. Thus, when peo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ple pick up a newspaper and thumb through the classifieds, they generally do so with a purpose, as compared to a contemporary ad that tends to appeal to a smaller percentage of readers wh

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

o come in contact with it (although, granted, more folks flip past your regular ad than examine the classifieds). Thus, a classified ad can specifically target someone seeking a particula

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

r good or service.

Classified ads can also be effective at determining what type of verbiage will work best in full-scale advertising. If you run an ad with one headline or special, then

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

run a second ad, you can determine which ad generates more business and focus your larger (and more expensive) advertising to reflect that. In this case, obviously, you will want to ensu

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

re ‘all other fields’ are equal; specifically, that the ad is run over the same days and preferably over a similar time period. For testing, you might consider running two ads at the same

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

time and seeing which one generates more response, perhaps providing separate phone numbers or email addresses for callers.

Most classified ads cost significantly less than a full-scale

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ad, making them ideal for new and growing businesses. They can make a good ‘first step’, to be followed with other forms of marketing. But their low cost value makes them a great place fo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

r larger, established businesses to work. Furthermore, as a developing business, you have almost an open market, because the odds are good your competition will neglect these smaller mors

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

els.

Some suggestions Jay Levinson gives in his Guerrilla Marketing Handbook include: When writing a classified ad, you may find yourself tempted to keep it short and cheap. Don’t. Take

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

the opportunity to outshine your competition.

Start with a good lead-in, a headline that stands out. Capitalize it.

Include a way to contact you: phone, email, or websi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

te.

Make sure your ad reads different from everyone else’s. Remember, you want to be unique. And Denise O’Berry had some more great suggestions in her blog, Just for Small

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Business.

Both stress that the most important thing you can do is follow through. As Denise so aptly states in her title, “One ad is not a marketing campaign.” Levinson notes that the av

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

erage consumer must see an ad nine times before they call – and that for every time they view the ad, they have missed it twice. This means that the ad must run 27 times before the averag

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e consumer contacts you! If you only run the ad on Sundays, that is nearly seven months! However, if it is run daily, then your call volume should increase after a month – again, on avera

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ge. Remember that patience is key in all advertising, and run, run, run your ad!

Classifieds can be great for both new and established businesses. In addition to the conventional newspap

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

er, make sure you scout out free sites such as Craigslist, or other online advertising posting arenas, such as local neighborhood sites like Merchant Circle or your city’s online websites

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Classifying the Classifieds

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