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The most valuable way to learn is to study examples of real life success stories and then turn what you've learned to your personal

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

advantage. Here is one such example of a very remarkable viral marketing campaign...

The Houston Museum of Natural Science (HMNS) w

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

as chosen to display the world-famous exhibition for the Lord of the Rings Trilogy. HMNS quickly recognized that while the Exhibit w

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

as anticipated to create a huge amount of interest, it didn't have a great deal of interest for their main audience.

The success of

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

the exhibition would therefore rest on how well it was marketed.

The Houston Museum of Natural Science promptly called in Spur Digi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

tal to assist in reaching the targeted demographic audience and create interest in the Exhibit. HMNS was also hopeful of obtaining n

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ew investors and associates to expand their potential revenue.

Spur Digital worked with HMNS to discover the target market for the

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

promotion and developed a combined online media plan to reach those audiences.

The campaign featured an online competition that was

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

marketed through targeted online media outlets including appropriate Web sites, Search Engines and third party E-mail lists.

Viral

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

marketing was an essential component of the campaign, so Spur developed an original strategy to get people to refer their friends.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Spur recognized the target audience as males 18 to 34 years old who were enthusiasts of action and fantasy films, regular video game

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

players and movie renters, tech-savvy who normally didn't spend time at museums.

Based on this information, Spur chose search engi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e ads that would go together with specific search words, dedicated email advertisements, sponsored email advertisements, banner ads

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

on web sites targeted toward the preferred audience, and emails to the HMNS list.

Did the campaign work?

Like a well-oiled machine

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

. The results were outstanding. The effect of the viral marketing effort was amazing – over 23% of registrants came from the Tell-A-

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Friend feature. The direct marketing attempts generated impressive results also.

Overall, the 12 week locally-targeted online campa

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

gn produced more than 2 million targeted impressions, 40,000 unique visits, almost 12,000 and 6,000 invitations sent by associates a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t a cost per action of less than $3.00. These were a factor in the record attendance of almost 100,000 over 3 months.

This simply c

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

onfirms that viral marketing works - and works particularly well. So if you're not using viral marketing tactics in your business, s

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

uch as creating viral information like articles, videos, contests, packages, etc, then you could be leaving a lot of income untapped

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Many eBay sellers experience this exact same problem. They list an eBook on eBay which they are certain will sell but the auction ends with no sales and only five or six hits to the auction. Some small adjustments to the auction listing could easily explode the auction visitors and sales.

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