Advice You - Business

Stock photography is images that can be used by advertisers, magazines, publishe

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rs, graphic designers, web designers, calendar and greeting cards companies, and

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

television and film producers for commercial purposes. Instead of hiring a photo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

grapher to shoot an image or event, one can go through a stock photograph librar

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

and order a wide range of photographs. Using stock photography saves a consumer

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

a lot of money. Images can be purchased through the Internet, delivered by e-ma

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

l or downloaded. The business of stock photography began around the time of the

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

American Civil War, when photographers sold images of war to use in stereo viewe

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s.

Stock photographers can resell their images to as many different customers a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s they desire, because they hold all copyrights. Photographers who are intereste

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

in selling stock photos can represent themselves, as well as contact a stock ph

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

otography agency to represent them. Oftentimes the photography will be placed in

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

catalogues for easy perusal, eithe online or in print.

Prices differ from photo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

graph to photograph and customer to customer. Generally speaking, the price is b

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

sed on how many people are going to view the image once it is published. Stock p

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

hotographers have the advantage of showing their work worldwide. Some of the mos

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

popular and sellable photographs are of sunrises, sunsets, clouds, nature, anim

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

als and birds. The list goes on. Some stock photography carries no copyright law

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

attached to it. This means anyone can use the photography for whatever purpose t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

hey intend. This type of free-of-rights photography is sometimes called clip art

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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