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  • Advice You - IKT, The Network Marketers Disease

    Do you know why a lot of network marketers never experience success in their career? A lot of times it's because of a disease they have, IKT. What is IKT? IKT is a very contagious disease that is simple to diagnose, but very difficul
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    t to treat. As a matter of fact, most people can be told flat out that they have it, but they will remain in denial. And it can't be remedied by any drug or treatment. IKT stands for "I know that".

    IKT is a debilitating disease that
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    most of us have. I think I was born with a particularly bad case. I used to attend personal development seminars, hear the guru, and think, "I know that!" And by thinking "I know that", I was essentially dismissing it. The "I know t
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    hat" complex basically renders the most powerful information useless.

    I didn't start to get cured of this disease until I heard one of these guru's telling a story about a security guard he met. This security guard was working nights
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    or $7 an hour watching a building in a resort town. Here is a paraphrase of the conversation as I remember it:

    Guru: Have you ever read Napoleon Hill's classic book "Think and Grow Rich"?

    Security Guard: Yes, that book changed my
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    life!

    Guru: No, it didn't.

    Security Guard (offended): Yes, it did!

    Guru: How?

    Security Guard: Well… (awkward pause)

    Guru: Are you going to get rich in your current job?

    Security Guard: Of course not, this is temporary!

    Gur
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    u: What are you currently doing to apply the principles in Think and Grow Rich?

    Security Guard: Well, one day I'll find an opportunity, and I'll jump on it, and I'll apply everything I learned in the book and I'll be rich.

    Sure. Wh
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    t's wrong with this story? The security guard had a bad case of IKT. He thought he knew what the book was about. He was convinced it had changed his life. And yet he wasn't doing a thing about it. "Looking for something" doesn't re
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    ally count, does it? We all have to be doing something, every day, towards earning financial freedom, and if we aren't, we are kidding ourselves. But we feel better if we think we "know" the answers.

    Another concept that opened my ey
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    s to my case of IKT was the following quote:

    "A wise man researches what a fool takes for granted." (author unknown)

    Very few people are willing to "drill deep" and truly research any topic, because they already know all about it. And
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    this is where network marketers really struggle. Network marketing is such a simple business in so many ways, that after a few meetings and conventions the novice thinks they know it all. But they don't. Having all the answers and get
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    ting an "A" on the test aren't what it's all about. Network marketing actually involves mastering several subjects, all of which require study, trial and error, role- playing, and book learning. Subjects include:

    Communication
    L
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    adership
    Recruiting Skills
    Sales Skills
    Time management

    And that's not a complete list! But let's take just one of those skill areas, communication, and drill deeper. In network marketing the different communication
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    skills that can be developed are:

    Live presentation skills in front of a small audience. Live presentation skills in front of a large audience. Written communication The art of promotion How to craft an e-mail subject line, body and s
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    gnature Telephone skills Blogging Live chat…

    Again, this is a partial list. And yet there are books, e- books, seminars and courses available on every one of these subjects! It takes years to become an expert communicator. But becaus
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    most of us have IKT, we don't even pick up the book. I hope I'm making my point. We can go down the list (have you seen how many books are written just on Leadership?!) And we will quickly discover that if we think "I know that" we
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    are deluded.

    The good news is you don't have to become an expert in all of these areas at once. Just spend some time each day reading from personal development books, listening to audios, and attend all the trainings your company offe
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    s. Network marketing offers some of the best business training on the planet, and if you just plug in to what your company offers you will be far ahead of the masses, those who "know it already" and quit before they ever have a chance a
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    t success, never realizing that it was what they really didn't know that killed them.

    So I hope that through writing this article any of you suffering with IKT will become aware of it, as I was when I heard the story of the security gu
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    rd. Because since then I have learned that it is far more rewarding to be a student than an expert, and it wasn't until I started studying and learning these skills that my network marketing career took off.

    Copyright 2006 Dave Sherwi


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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