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Advice You - Brand + Technology
Marketing today is simple. It's brand plus technology. To multi-national corporations, brand is the result of branding and branding is the result of hundreds of millions of dollars in advertising spent each year over many years.
For the 98% of
For the 98% of
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
the companies that need results each weekend - the local and regional companies - branding is two things. It's word of mouth plus sales. Word of mouth is the what people say about your business. It's called perception. No matter who you are or
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
what you do, the perception is ultimately the reality. Control perception and your company controls word of mouth. It's important. Where word of mouth is today is where sales will be tomorrow. If your sales are doing what you want, your brand
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
is AOK, wouldn't you agree?
The second part of the marketing equation is technology. And technology today is the Internet - nothing more, nothing less. As Bill Gates said, "It's the machine. We're rapidly moving towards one machine. All machin
The second part of the marketing equation is technology. And technology today is the Internet - nothing more, nothing less. As Bill Gates said, "It's the machine. We're rapidly moving towards one machine. All machin
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
es are hooking into that machine (the Internet).
The Internet is a mystery to most businesses. Ten years ago the rush to build websites gained viral momentum. Seven years ago, as the reality of the Dot Com Bust settled onto many investors' bot
The Internet is a mystery to most businesses. Ten years ago the rush to build websites gained viral momentum. Seven years ago, as the reality of the Dot Com Bust settled onto many investors' bot
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
tom lines, the rush was to make the content on those same visitor-less websites more entertaining and more user-friendly. Enter Java Script, HTML code and Flash into the website vernacular.
Now, the Internet has two types of websites - brochur
Now, the Internet has two types of websites - brochur
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
es and business centers. Brochure Sites are for those businesses that don't need traffic coming to their site in the course of converting interested prospects to dollars. Business Center sites want to utilize their websites as a marketing proce
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ss hub.
If it's enough for someone to find out about your website accidentally, or through the normal course of business, then DLB and our Internet Marketing process known as Non-Linear Internet Marketing combined with our award-winning Brandi
If it's enough for someone to find out about your website accidentally, or through the normal course of business, then DLB and our Internet Marketing process known as Non-Linear Internet Marketing combined with our award-winning Brandi
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ng talents are not for you. You have a brochure website.
If you want to harness the power of the Internet and throw a powerful one-two punch employing the unique, results-oriented local branding processes designed to control word of mouth in y
If you want to harness the power of the Internet and throw a powerful one-two punch employing the unique, results-oriented local branding processes designed to control word of mouth in y
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
our target audience, then DLB has something no one else does: accountable, predictable and measureable results-oriented marketing. Also known as kick-your-competitors-collective-butts-and-take-much-more-of-than-your-fair-share-of-sales marketin
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
g!!!
You see, it's no longer about demographics. It's about words. We've left the Information Era. Information has lost its power because there's too much of it. Whatever you find to be true on one website through one group's research can be d
You see, it's no longer about demographics. It's about words. We've left the Information Era. Information has lost its power because there's too much of it. Whatever you find to be true on one website through one group's research can be d
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
isputed through another website's research. And they're both just as scientific as the other in their approach and methodologies. It's validation of Will Rogers' oft-quoted dictum, "Theres lies, damned lies and then there's statistics."
As a r
As a r
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
esult, we've entered the Internet Era where information is subjugated to connectivity. MYSPACE exists without original content. It's about connecting. Every pundit with an opinion has a blog. The blog is the proverbial tree falling in the fores
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
t failing to make a sound unless someone is there to hear it. A blog needs viewers. Viewers arrive through connectivity.
And connectivity is the key to what to most is a mystery - the Internet. The Internet is the first entity in the history o
And connectivity is the key to what to most is a mystery - the Internet. The Internet is the first entity in the history o
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
f mankind that isn't owned. That's why it grows at the rate of 6 million indexed sites a day - no owners means no limits.
Connectivity creates linear paths through the non-linear Intenet that is comprised of billions of sites. Connectivity com
Connectivity creates linear paths through the non-linear Intenet that is comprised of billions of sites. Connectivity com
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
bined with brand is what makes all advertising and marketing go in the year 2006.
And the longer you and your business wait to get connected, the further you fall behind. It's not about content, it's about connectivity.
This is the reason why
And the longer you and your business wait to get connected, the further you fall behind. It's not about content, it's about connectivity.
This is the reason why
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
so many TV and Radio Station and Newspaper websites exist as advertising add-ons. Their owners are heavily invested in the systems of content development and delivery. "If it works in traditional media, then it will work the same way on the In
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ternet, right?" they ask innocently. But they don't.
There are too many other options that the potential viewers, listeners and readers are already connected to. Traditional media sits by watching helplessly as the water of advertising revenue
There are too many other options that the potential viewers, listeners and readers are already connected to. Traditional media sits by watching helplessly as the water of advertising revenue
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
pours over the dam towards the Internet. Why?
Because it's not about content, it's about connectivity. And the traditional media barons have no other choice than to continue to try and discover why their content doesn't gain the expected audi
Because it's not about content, it's about connectivity. And the traditional media barons have no other choice than to continue to try and discover why their content doesn't gain the expected audi
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ence. No connectivity, no audience.
Create connectivity and win. Without it, you struggle.
But do this with the principles of branding at the same time, and your company is ready to win like never before.
Next time... the SEO myth explained!
Create connectivity and win. Without it, you struggle.
But do this with the principles of branding at the same time, and your company is ready to win like never before.
Next time... the SEO myth explained!
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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