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  • Advice You - Online Marketing: Wikis

    One of the many Web 2.0 buzz words thrown around today is Wiki. But what exactly is a Wiki and what purpose does it serve? This is the official definition taken from the Wiki site:

    The simplest online database that could possib
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    ly work. Wiki is a piece of server software that allows users to freely create and edit Web page content using any Web browser. Wiki supports hyperlinks and has a simple text syntax for creating new pages and crosslinks between
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    internal pages on the fly. Wiki is unusual among group communication mechanisms in that it allows the organization of contributions to be edited in addition to the content itself. Like many simple concepts, “open editing” has so
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    e profound and subtle effects on Wiki usage. Allowing everyday users to create and edit any page in a Web site is exciting in that it encourages democratic use of the Web and promotes content composition by nontechnical users.

    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    If you check out the Wikipedia web site, you’ll find slightly more than 1 million articles (a page that has encyclopedic information on it) also known as a wiki. Wikis cover a wide range of topics, people, events, animals- you n
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    ame it, there’s probably a wiki about it somewhere.

    So how can you use a Wiki for your project, business, or book promotion? One possible way would be from a marketing perspective.

    You could create a Wiki on the Wikipedia site
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    which would serve the same function as an ABOUT page would on a web site. You could use your Wiki to inform your audience or customers about your project or product including its background, the people involved, and any other im
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    portant information you feel would be relevant. Your Wiki page can easily be updated with any new developments, articles related to the Wikis subject, and more.

    The main drawback to using Wikipedia is anyone can edit your Wikip
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    edia page which isn’t exactly the best way to approach creating a Wiki page to be used for marketing. So what are your Wiki-creating options, you may be wondering. Here are some options:

    pbWiki: pbWiki offers users the c
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    pability to create a free password-protected wiki which allows project members with access the ability to add updates in addition to editing the content of the wiki. Besides using it as a marketing tool, it could also be used as
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    a collaboration tool very much like Backpack which I covered here.

    Here are some of the features offered by pbWiki:

    · 5000MB (5 gigabytes)

    · Able to create an unlimited number of wiki pages

    · Choice: Make it public or priva
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    te

    · Fully encrypted SSL access

    · Custom domains

    · Gorgeous pre-made designs

    · Customizable CSS

    · Unlimited comments on every page

    · Lockable pages

    · RSS feeds

    · Advanced permissions

    · Data is backed-up hourly

    · Abilit
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    to add pictures

    Wikispaces: Similar to pbWiki, Wikispaces offers pretty much the same options with a few exceptions.

    Wikispaces offers different versions of their wikis, each with their own pluses and minuses. Their fr
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    ee version allows you to create only one wiki page, you are allowed up to 2 GB of free storage, you can edit your wiki with a WYSIWYG editor, your wiki page can be password protected, and contains advertising controlled by Wikis
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    paces.

    If you sign-up for their $5.00 a month Plus plan, you’ll get pretty much the same options as a free wiki with the exceptions being you can make your wiki accessible and viewable only by members with access, and no advert
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    sements on your wiki.

    JotSpot: Another wiki option that is sandwiched between pbWiki and Wikispaces is JotSpot.

    Like the other two, JotSpot offers a free wiki option with some of the following features:

    · 5 MB attachme
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    nt size limit

    · 100 MB storage limit

    · 5 user limit

    · 20 free pages for your wiki

    JotSpot also offers different payment plans ranging from $9.95 a month to $199.95 a month. Obviously, the more you pay, the more features you
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    get.

    If you are considering using a wiki as a promotional tool, then it would be worth your time to research these three wiki sites in addition to some other online sites offering wiki-creating capabilities.

    If you’re looking
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    o create a free wiki with the most features, pbWiki would be your best option. It’s hard to beat with its free wiki-hosting service AND features not offered by the other two wiki sites covered in this article unless you pay for
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    them.

    Web Sites To Visit:
    pbWiki
    Wikispaces
    JotSpots

    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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