Advice You - Business

What’s in a Name? Does a Rose by Any Other Name Sell as Sweet?

Good product names act as advertising for your product. They differentiate you from your competitors and keep your

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

customers coming back because they remember you and your product name. There is an art to naming products, and all great product names have the following qualities:

1. The words

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ound familiar even if it is a new word combination.

2. The word combination illustrates exactly what it product is.

3. The name shows how the product works/operates.

4. The nam

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e looks good on the page and on the product.

5. Words are easy to pronounce and sound pleasant.

6. The name grows on people over time

7. The name is completely different from c

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

mpetitor names and is not confused with other products.

8. After hearing it once, people remember the exact name.

9. It appeals to the demographic of the product.

10. There’s s

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

mething unique, wacky, fun, humorous or original about the name.

11. There are no trademarks with the same name.

Tips for Creating Your Own Great Product Names
The first th

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ing to do is to keep a list of names you love. Now next to each name write why you like the name. On another page write down competitor names and what you don’t like about them. O

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

the bottom of the page write how you could improve your competitors’ names.

On a separate piece of paper, write down all the words that describe your product. Is there a saying

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

r term that is similar to what you see? Are there any words that jump out to you from the page?

On another page write down what your product does and the needs it fulfills. Use t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

he computer thesaurus to generate similar action verbs.

When you are in good mood and in nice relaxed place, like in a garden or someplace you like. The creative part of the brai

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

works better when you are in a positive or meditative alpha state. When the right brain is an alpha state it ignites your imaginative and creative characteristics as well as your

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

intuition out. In this state the ideas will flow like a river. The alpha state makes you more conductive to innovative thinking, and it creates new ideas rather than just processi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ng old ones over and over again. Sometimes people get in the alpha state while hiking, driving, singing, swimming, dancing, or playing. Do what you love to get into a good state o

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

mind.

Without editing write down all the names for your product that come to mind. Get really silly, see if there is a funnier way of saying what you want. How would a great com

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

dian say it? What would an artist see? What would your crazy aunt call it? Give it an foreign accent. Say it like a teenager. Say it like a baby or little kid. Does it relate to m

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ovie name or a saying? What song would it be on the radio?

Once in a meeting room with executives who uncreative but wanted a new product name, I asked, “Bachelor Number One, if

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ou were a hit song on the radio, what would you be? If you were a flower how would you smell? If you were a dog, what breed? What saying would you be on a T-Shirt?

In a flash he

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ame out with the perfect name for the product. Keep asking silly and inane questions and eventually you will get an answer to your prayers.

When you get a good name, it’s like yo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

u hear a cash register ring. When you say it to other people their eyes light up with joy and comprehension. It like a hit song, you want to sing over and over again.

If you don’

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

get any good reactions it will be time to get back to the writing board or hire a professional who thinks out side the dictionary.

Professionals like lw@freelancewriternow.com..

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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