Advice You - Internet and Businesses Online

I got an email the other day from a student of mine who wanted to know why his online sales le

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

tters were bombing. When I took a look at his strategy, the answer was obvious.

You see, wha

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t he was doing was sending a long-winded sales email that then sent them to a website with a l

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ong copy sales letter.

And I told him to take his email, chop it down into one or two sentenc

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

es and then send them to his website.

In other words, send out a short email briefly describi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ng the benefit of what you are selling in an enticing and teasing way...and let that send them

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

to your long sales letter.

Reason why this works so well is because if your short copy does

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

its job -- gets them interested and wanting to know more -- it will be much easier for them to

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

take the time to read your long copy letter without clicking away or getting distracted.

In

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

fact, people who make it to your letter with this strategy will be more likely to stay. They

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

will be interested. And when you're talking to people interested in what you're saying there

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

is no such thing as "too long" of copy.

It's true.

We know this because studies have shown t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ime and again that with a long copy message readership falls off dramatically after 50 words.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

But between 50 words and 1,000 words there’s hardly any drop off at all.

The people who don’t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

care will weed themselves off. The people who do care will want to learn everything they can.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

So really, when it comes to selling online, it's all about how much information a person nee

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ds to buy and getting that information to them in a way that is easy for them to read, digest

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

and respond to. In fact, one person I read put it this way:

"Make ordering so

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

brain dead easy and effortless...it is actually easier to buy from you than not buy from you.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

"

That's a tall order, but it's a great bench mark to shoot for in your ads.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Make Your Internet Marketing Promotions Painless To Read And Easy Buy From

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