Advice You - Business

So often small business owners will design their own advertising

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

and some do an exemplary job, but then some don’t and it is a sha

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

me really. As a former advertising representative for an Aviation

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Trade Journal in my younger years, well let’s just say I am prett

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

y aware of the costs of all sorts of advertising, whether it be p

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

int, radio, TV, billboards, bus stop benches or even the Bus itse

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

lf with one of those new shrink rap signs; boy those are cool and

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

they better be as the cost alone is about $18,000 just to put it

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

on the bus.

It is great to see your ad the top of page 3 of the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ocal newspaper, as you know that will certainly generate some int

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

erest. But are you delivering the right message to all your thous

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ands of potential customers out there?

Is that message consisten

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

with other advertising? If you are not delivering the right mess

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

age and it is not consistent you might be actually diluting your

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

rand name, turning off your preferred future customers and cuttin

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

g into the Return on Investment for that advertising. Don’t waste

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

money.

When designing an add take a look at it and think to your

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

self, does it grab you in under 2-3 seconds. You should be able

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

o tell right away. Then does it tell the right story; that is to

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

say does it deliver the proper message? Consider all this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Is your Business covered do you know the potential outcome for not complying with health and safety law

RFID labels, I hear the term but what does it mean and should I be thinking of using it for my business?

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Advice You - Does Your Advertising Deliver the Right Message?

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