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  • Advice You - The Easiest Way to Get Free Advertising for Your Business

    One of the easiest ways to advertise your business for free is to write articles for your local newspaper or industry trade magazines.

    That's right. You can write one article for your local newspa
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    per or an industry trade magazine and sometimes even get paid while advertising your business.

    How does that work? Trade magazines are hungry for articles as are your local newspaper, but be caref
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    l about how you approach it.

    Newspapers publish opinion pieces in every issue. These are called op-ed, short for opposite editorial, and they usually appear on the page opposite the editorial page
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    . Most newspapers will pay you to publish these.

    Here are a few tips for getting published in your local newspaper:

    First, pick a topic. Preferably, the topic should be related to some aspect of
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    our industry, but it doesn't have to be. It does need to be something you have some knowledge about and it should be something that affects a large segment of the population, or at least a specific
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    segment that reads the newspaper.

    A good example of this is an automotive shop that regularly performs emissions testing. If you live in a place where automobile emissions testing is mandatory th
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    n your topic will be of interest to everyone.

    Secondly, write down everything you know about the topic in one-sentence bullet statements. Then, put all statements that relate to each other togethe
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    r in one category.

    After you have done that, pick one category with several bullet statements of your knowledge and write a first draft of your article. It is always best to write about something
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    pecific. For instance, if a proposed law will require certain types of automobiles to be exempt from emissions testing then write about that topic rather than emissions testing in general. Pro and
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    con articles are easy to write and make very popular op-ed articles.

    Once you have written a first draft, go back and read your article again. Does it stay on track? Did you include too much infor
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    ation or too little? Does it ramble or make specific points in a logical, coherent way? Next, rewrite the article to make it more readable and concise.

    Newspaper editors look for pieces that are w
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    ell-written and address a particular topic that is relevant in such a way that it provokes thought and public discussion. If you do not consider yourself a writer you may hire someone to write the
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    rticle for you and put your name on it. You can pay a freelance writer half, seventy-five percent or even the full one-hundred percent of your pay for writing the article and get free publicity for
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    your business.

    The free publicity comes in when you write your bio. At the end of the article, the newspaper will publish a bio of the person who wrote the article. In this case, that will be you
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    even if you hire someone to write it for you. In the bio, mention that you own, or manage, XYZ Business. Be careful that you do not represent yourself; if you are not the owner, don't claim to be.
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    But be specific about your role within the company.

    You can do the same thing in a trade magazine article. In fact, you can take an op-ed article you had published in your local paper and send it
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    to your industry trade magazine. But before you do, rewrite it so that it is written for a professional audience instead of a general audience. Car owners and automotive shop professionals will be
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    interested in different aspects of the same topic. But they will both be interested in the topic.

    Trade magazines generally do not pay for articles but you will get a lot of exposure. In some case
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    , you'll get more exposure than from your local newspaper.

    As you write your bio for the trade magazine, keep in mind that you are writing to other professionals in the same industry. If you offer
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    a service for professionals in that industry, be sure to mention that in your bio.

    One word of caution, however: Keep your bio short and include only the most important, and specific, information


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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