Advice You - Internet and Businesses Online

Google AdSense, since its launch in mid-2003, has been a boon to web-publishers world-wide, allowing them to display a wide-array of advertisements that are relevant to the content of the site.

An

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

d for each click on the advertisement made by a visitor, the web-publisher is suitably compensated - from $0.01 to $1.00 and more per click. Several web-publishers have joined this bandwagon and th

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

re are many individuals earning from $1000 to $5000/month, with the exceptional ones pulling in $15,000-$40,000/month.

There are many good information sites about succeeding with Google Adsense on

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

the web, and some excellent forums (webmasterworld.com, digitalpoint.com to name the best).

There are however some open issues with Google AdSense:

1. Click Fraud: Click Fraud occurs when some we

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

-publisher fraudulently clicks on advertisements displayed on his or her own web-site, or automates this clicking process through a software program. Because of the increasing prevalence of this ty

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e of fraud, Google has become stricter - and has inadvertently kicked some legitimate web-publishers out of this program.

2. Ad Blocking: Some offices and similar work-environments are now activel

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

blocking Google AdSense advertisements from showing on their browsers. Google has responded with server side publishing of ads for some large web-publishers. It is too early to tell if this trend

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

f Ad Blocking will rise and seriously affect the number of impressions of Google Ads and corresponding income potential for web-publishers.

3. Poor Quality Websites: Owing to the low barrier of en

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ry for web-publishers to display AdSense advertisements, several poor quality websites now freely display Google ads. This does not always please the advertisers, especially if their advertisements

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

show up on adult or hate sites. The complaints have been consistent, but so far no particular action has been taken to raise the barrier to entry. This may happen in the future.

Of these, click fr

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ud remains the largest, imminent issue facing Google AdSense, and the possibility for any web-publisher to be effectively barred from participation remains the biggest single point of failure for t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

is system. Fortunately, alternatives do exist for web-publishers.

1. Yahoo! Publisher Network - Yahoo! has introduced its own equivalent program for web-publishers, the Yahoo! Publisher Network. T

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

is program is still young but maturing rapidly. You can participate in both the Yahoo! and Google programs simultaneously if you get approved for both.

2. If you have a reasonable amount of traffi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

and page views already, then ad-brokers such as BurstMedia, FastClick (now merged with ValuClick), Chitika, Kanoodle, AdBrite and so forth are available for displaying advertisements.

3. CPM (Cos

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

per Thousand Impressions) models of advertising with banner ads, or page sponsorships continue to play a significant role in the web-publisher's world.

4. If you are careful to collect e-mail add

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

esses from visitors and develop a weekly e-zine, e-zine advertising remains a good option (once you have more than 1000 members on the list)

5. Affiliatships remain an important threat to Google A

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Sense. Well-written content on a website often brings good return traffic. However, this traffic is often interested in reading the content, rather than clicking on an advertisement. The content on

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

the site is now acting effectively like an affiliate for the ads that do show up on the site. But real affiliateships pay much more than what a Google AdSense advertisement would. Google is becomin

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

more sensitive to this by also tracking the conversion rate from a given website, and may potentially start serving higher paying, higher quality ads at those sites.

Thus, as a web-publisher and

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

smart business-person, do not rely on only one source of income, even if you follow an advertisement model. Keep the doors open to multiple sources of income.

Copyright 2006 Character & Wealth LL

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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