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In February 2006 D-Link, a well known router company, and Kyocera, a well known cell phone products manufacturer, launched a product that will revolutionize how trade show exhibit

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ors will gain access to broadband Internet access.

In most cases exhibitors didn't have many options when it came to Internet access at trade shows, in fact there was really only

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

one. You either rented it from the show production company or went without. At some shows the daily access rate was $500 or more. Now there is an option. In the past year wireless

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

access through cellular phone systems has increased at a staggering rate and that access is now available in a format that can be shared by multiple users.

The technology is cal

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ed EVDO and this is what cellular carriers Verizon Wireless and Sprint use to distribute a wireless broadband signa

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

l to its subscribers. A typical setup includes an account with one of these providers, a laptop and an access card that plugs into the PC card slot or PCMCIA Slot. This setup is f

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ne if only one user wanted access, but what if you wanted to create a wired or wireless network?

This is where the "revolution" takes place...the EVDO router. This router, availa

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ble at Kyocera and at D-Link in the near future, enable you to take the access card and share it via a wired or wireless access. Similar technologies existed before this router ca

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e out, but they weren't billed as affordable options. The Kyocera EVDO Router has a street price of $250 - $300. These are the items you will need in order to use this technology.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Internet Access Account - $60-$100 per month* - Verizon Wireless or Sprint
EVDO PC Card - $50-$200**
EVDO Router - $250-$300*** <

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

r> Total - $1740-$2900 - based on 24 Months of Service

*see service provider's websites for details and offers. **see service provider's websites

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

for details and offers. ***see hardware provider's websites for details and offers.

Currently, most service providers require you to sign a 24 month contract for both a phone an

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

d Internet access to get their lowest rate so please check to see if service (Verizon Coverage, Sprint Coverage) and what plans are available in your area. The total cost of 24 mo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ths of service and hardware can be equal to what one company pays for access at one show so you can see the incredible value. You also have the use of a technology that enables yo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

u to have access to the Internet 24/7/365 without the need of any wires.

When EVDO is coupled with state-of-the-art portable batteries then the technology can be used in ways nev

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

r imagined. Imagine strapping on a framed camping backpack that has a portable battery, laptop, and an EVDO card plugged into the EVDO router. Also plugged into the router is a we

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

b-cam that has been attached to a helmet that is on your head. You now have a wireless, portable, go anywhere webcasting solution. Couple this setup with a wireless bluetooth head

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

et that plugs into an EVDO phone (specialized phone that can be used with the router) and now you can provide interactive tours of the show floor with two-way communication that i

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s broadcast back to a website. Other uses include POS systems and credit card authorization systems.

The way I see it, EVDO will not only save thousands of exhibitors' money but

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

t has created a new level of connectivity for our industry. It will also be used to create a whole new category of trade show experiences and for me that is the most exciting part

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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