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The basic premise behind current Viral Marketing strategies is that a document, PDF file or email with the author's URL (the address of the author’s sales website) embedded in it is designed to be freely circulated on the Internet. Two possible requirements are necessary to make

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the piece find its way around the web on its own merits. One prerequisite is that the content must be of sufficient quality so that someone other than the original author will forward it to other recipients for free, or a pre-arranged Joint Venture payment. It must contain helpfu

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

or useful information, usually a small excerpt from a larger course or document that is for sale. A second option is that the writing must be compelling enough to generate enthusiasm or the apparent conspiracy of previously unreleased information that will lead to untold wealth.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

As more and more people forward the item, the URL of the sales website falls into the hands of greater and greater numbers of potential customers. The whole point of the exercise is cheaper and more effective advertising to elicit greater sales from customers that may have other

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ise not been aware of the available product line.

To persons with a medical background, or anyone whose life has been affected by a real virus, the term ‘Viral Marketing’ is obviously abhorrent. Please remember this is only an imaginary model of a singularly efficient organism.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Just as twenty years ago a ‘bad’ car really meant a very good car to those in the know, ‘Viral’ Marketing is only an analogy.

The virus is one of the oldest creatures on earth, and has developed the most effective means of replicating itself. In the simplest of explanations, a v

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rus is a short chain of molecular RNA. A virus is not believed to actually be alive, but exists only to create more of itself. Once it invades a living cell, the viral RNA uses the host cell’s DNA to replicate another complete strand of its RNA. A protein coating then envelops th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e new identical virus, and it escapes on its way. The protein jacket is enzymatic, and used to either mate with the walls of a new host cell and force an entry, or trick the cell into letting the virus inside.

Viral RNA -> Viral DNA -> Viral Protein

Irresistible Message -> V

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ral Document -> Exponential Distribution

The part of this process that an Internet Marketer wants to emulate is the replication, and subsequent self-powered web-wide distribution. The email or document itself is the protein envelope, and the context of the message is akin to

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

the RNA. The expectation of priceless information is the enzymatic action the author must initiate. The words must be powerful enough to cause the reader to replicate, or forward, the message to others, without hesitation.

This is the current common system of Viral Marketing. A

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

only one location on the grid, this has now evolved one giant step further.

A retrovirus is exponentially more powerful than the average garden-variety virus. This collection of molecules invades a cell, and uses the host DNA to create viral DNA, which then replicates RNA for p

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rpetual distribution.

The Virtual Cell in today’s World Wide Web is the forum. Many forums are set up by a single guru, and various other near-gurus join to share technical knowledge and post very specific questions. The trouble with this type of cell is that the bulk of the mem

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

bership will invariably be composed of eager beginning marketers. These ‘newbies’ are often self-conscious when posting queries in the public forum, and remain mostly on the sidelines, lurking, but not expressing their opinion. Unfortunately, a forum of intermediate programmers a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

d Internet Marketers will not include the basic DNA building blocks necessary for beginning individuals to succeed.

To form a Virtual Cell where complete transcription of DNA may take place, it must be headed up by a Mentor. This model will allow less-experienced Internet Market

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ers a comfort zone, where they may ask the necessary beginner questions without their self-imposed embarrassment. The Mentor can then help the members quickly develop their knowledge with proven methods. The Mentor can also orchestrate affiliate sales of his product line and elim

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nate unprofitable systems before they become entrenched, and discourage the fish. Every member of the Virtual Master Cell that makes the grade can establish new potential sales point nodes on the web.

Viral RNA -> Viral DNA -> Viral RNA -> Viral Protein

Irresistible Message

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

-> Virtual Cell w/ Mentor -> Successful Affiliates/Partners

The ideas and knowledge of the Mentor are the RNA to be transcribed into fresh minds. With the complete DNA blueprint of a successful Internet Marketer, the Mentor, or Originator, can engineer lucrative future proje

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ts. The Virtual Cell will grow on its own strength, feeding voraciously off new ideas, and the finale is a Virtual Master Mind.

A new grid of sales point nodes will be laid overtop of the internet, and a greater group of individuals will develop confidence and success. The Mento

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

r has now replicated his success blueprint into a veritable army of affiliates and possible partners. With the Virtual Cell model, and a Virtual Master Mind that matures of its own accord, success will come much faster for all involved. Success begets success.

Now whether this a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

chetype is by intentional design or auspicious evolution, only the Internet Profit Mentor himself knows for sure. The next advancement of this system will be published in the near future. Check back again soon to where you found this article in the first place.

By Kelly Archibal

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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