Advice You - Business

When it comes to versatility and low cost in trade show or portable point of purchase displays it is hard to beat the popular banner stand. These units come in various sizes from about 2 feet wide to

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

6 feet high to as large as 4 feet by 8 feet.

They can be used as stand alone displays for advertising a specific product, or they can be assembled in an array highlighting a number of different pro

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ucts. They can even be attached with magnetic strips to form a larger backdrop in multiples of 4 feet.

For example you can use three 4 foot by 8 foot banner stands together to form one continuous ba

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ckdrop that is 12 feet wide by 8 feet high. There is no less expensive way to create this kind of backdrop.

** Print on a variety of materials

Most display shops can print graphics for banner stand

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

on anything from super cheap paper (not recommended) to heavy duty vinyl. Graphics can be printed on a high resolution full color wide format ink jet, and then laminated with a low-glare coating tha

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

protects them at the same time as making them look impressively professional.

When designing graphics for banner stands most designers will use a dramatic product photograph over the entire backgro

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

und, and a simple headline or one or two word slogan to emphasize the product being promoted. An experienced display shop can print this sort of graphic with impressive quality.

When specifying the

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

aterial, make sure it is rollable. Banner stands are usually disassembled after the show and rolled into a tube about four or five inches in diameter. So the graphic has to be flexible enough to roll

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

this small without being damaged. Most laminated materials will work properly, but if the laminate is too thick you may have trouble rolling the graphic small enough to fit in the carrying tube.

**

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Alternative designs in banner stands

There are essentially three main display types commonly referred to as banner stands. The first, and most common, is the traditional banner stand which consists

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

f a simple mounting piece at the top and bottom with a tension bar holding the two ends of the banner apart when it is up and running. The graphic usually clips into the top and bottom pieces, and wi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

th some models is removable in case you want to change graphics from time to time.

A second popular model is the "roll up" banner stand. This main component of this unit is the base which is a canni

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ter about 4 inches square by the width of the display (usually 36" to 48".) The graphic is attached to a spring loaded retracting device inside the cannister. When you erect the display you simply pu

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ll the graphic out of the base and then attach a tension rod between the base and top frame piece (similar to the previous system).

When you are finished using it, you (carefully) remove the tension

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

rod and let the graphic retract into the base.

Retractable displays are more expensive than other types of banner stands. They are also more prone to mechanical problems because of the retractable b

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

se. It is also more critical to print the graphic on just the right kind and thickness of material so the retracting mechanism works properly.

The third type of banner stand is called an "X banner".

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

This unit uses a frame in the shape of an "X", held together at a hub in the middle (back) of the display. The "X" design gives you a tension rod at each corner of the display. The graphic has a gro

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

met (reinforced hole) in each corner which fits over the tension rod.

This type of display has several advantages. First, the graphic itself is completely separate from the display hardware, so you

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

can much more easily change graphics. Second, you can use less expensive vinyl for your graphic because it will be stretched taut from the corners by the tension bars.

Third, you can vary the size o

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

your display by simply changing the shape of the "X". And, fourth, it has a more substantial appearance, and is less precarious. The "X" banner is also less expensive than the rollup type of display

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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