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Advice You - Don't Just Stand There - Say Something!
The biggest sales meeting of your life lurks. A sales meeting where you're career may well skyrocket if you close the deal. You're psyching yourself for the bi
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
g 'Sales' day.
You press your clothes so crisply; you could swear the folds could cut you. When you’re done, you lay in bed rehearsing your day tomorrow. You
You press your clothes so crisply; you could swear the folds could cut you. When you’re done, you lay in bed rehearsing your day tomorrow. You
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
visualize yourself closing the biggest sale ever. Then after a few minutes, you slowly doze off.
Then you rise early still thinking sales.
You climb in the s
Then you rise early still thinking sales.
You climb in the s
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
hower still thinking sales.
You put on your finest clothes, new shoes, spend 20 minutes on your hair and are meticulous about everything looking perfect.
As
You put on your finest clothes, new shoes, spend 20 minutes on your hair and are meticulous about everything looking perfect.
As
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ou grab your folder to head out, you give yourself a quick glance over in the mirror.
You think to yourself, you clean up pretty well. You quickly rehearse a
You think to yourself, you clean up pretty well. You quickly rehearse a
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
few lines, poses and smiles. A few bursts of your best fragrance and you’re set!
And yes, you're still thinking sales.
You get to the clients office and are
And yes, you're still thinking sales.
You get to the clients office and are
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
warmly greeted. You take pride they noticed how immaculately groomed you are. They welcome you into their office and gently push the door until it clicks shut.
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
After a few words and glances around the office, it falls eerily silent.
This is it.
It all boils down to this.
You collect your thoughts, clear your throa
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
t, stand, take a deep breath, and look at your client square in the eye and you...
Just stand there. You don't say a word.
They raise their brows in puzzleme
Just stand there. You don't say a word.
They raise their brows in puzzleme
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
nt. Then tilt their head inquisitively wondering if you’re ok.
And you just stand there rocking back and forth on the balls of your feet, lips curled inwards
And you just stand there rocking back and forth on the balls of your feet, lips curled inwards
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ut looking great with your new clothes and shoes.
Ok, what does this have to do with your sales materials or website?
TOO MANY SALES MATERIALS AND WEBSITES J
Ok, what does this have to do with your sales materials or website?
TOO MANY SALES MATERIALS AND WEBSITES J
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
UST STAND THERE DECORATED WITH THE MOST AMAZING GRAPHICS, FLASH AND DESIGN BUT DON'T TALK TO THE CLIENT!
Well, you won't sell a damn thing looking pretty. You
Well, you won't sell a damn thing looking pretty. You
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
must “talk” or you will simply lose the business. Not just any talk. The right talk your clients respond to.
You may think
“Well, I do have content on my si
You may think
“Well, I do have content on my si
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
te and sales materials so 'I'm not just standing there, I AM saying something”
Re-imagine the above scenario. But you're mumbling and the client's face is squ
Re-imagine the above scenario. But you're mumbling and the client's face is squ
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
nting in aggravation trying to understand what you're saying. Or using abrasive language the client doesn't appreciate. Or present yourself in a way that makes
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
you appear unprofessional, insecure or not confident. You don't mean to come across that way of course, but you do. Bottom line: You need help.
A professiona
A professiona
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
l copywriter will know exactly how to give you the best sales presentation possible for your product/service. They will grab your audience’s attention, hold it
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
and engage their minds towards buying from you. That's their job. They answer questions, overcome objections, ease fears and strengthen confidence in your busi
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ness.
Isn't that a lot more valuable to you than just looking good?
It’s no accident materials professionally written consistently outsell materials written
Isn't that a lot more valuable to you than just looking good?
It’s no accident materials professionally written consistently outsell materials written
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
by those who think there's nothing to it.
There's plenty to it because the fact you've read this far, proves engaging copy does what I claimed in this article
There's plenty to it because the fact you've read this far, proves engaging copy does what I claimed in this article
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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