Advice You - Internet and Businesses Online

Everyone prefers getting a recommendation for a product or a service. It means they don't have to do the research themselves, or find out whether or not it's f

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

or them through trial and error, shouldering all the risk. For example, if you're looking for a good dentist, you're more likely to ask someone you know and tr

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ust who they go to before you'll look one up online or in the yellow pages, right?

The same goes for your business. And you'll get HIGHER QUALITY clients and

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

customers through referrals than any other method. So here are three super simple ways for you to help your current clients and customers tell others about you

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

using the Tell-A-Friend strategy.

1. Simply add a sentence or two to the bottom of each issue of your ezine or any other freebie offering (pink spoon) you hav

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e. Something like:

We grow by recommendation! If you enjoyed this issue, we'd love it if you'd pass the word. Do so by forwarding this to a friend and invitin

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

g them to subscribe at the link (above/below).

You can embellish or simplify this according to your personality. See my own wording at the bottom of this ezin

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

.

2. Put a Tell-A-Friend (TAF) feature on your sign-up thank you page.

A formal Tell-A-Friend software can help you make it super simple for people to tell a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

friend about you and your product or service. Some shopping cart systems and web hosts offer this feature, so be sure to check yours and start utilizing it no

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

w to help build your list.

If your current vendors don't offer this feature, I highly recommend TAFPro for this. This software has a one-time only fee (it's i

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

expensive), plus a very reasonable installation charge if you need help from the very customer service friendly Paul Galloway, the owner.

To see an example of

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

this in action, visit my 'thank you' page for signing up for this ezine at:

http://www.clientabundance.com/thankyou.html

Just so you know, though, TAFPro do

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

esn't work with websites that are hosted with GoDaddy.com. As an alternate for GoDaddy.com users, you can try Will Master Craig's CGI script at:

http://willma

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ster.com/master/recommendpro/index.shtml

If you don't already have technical support of your own, Will Master will install it for you. I haven't used his scri

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t myself, so you might want to ask around about it a bit first.

(3) Having installed a Tell-A-Friend module, use it to implement a contest with prizes.

Using

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

any of the Tell-A-Friend module, you can easily take the next step and use the contest management feature in the software and create a contest page to send ou

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

t to your existing subscriber list. To see an example of what I mean, visit:

http://www.clientabundance.com/contestexample.htm

(note: this contest is NOT run

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ing - at least not yet... :) It's just an example.)

Obviously, you'll want to tailor this page to your own needs and brand but it should give you an idea of h

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ow the Tell-A-Friend module can really encourage people to point others in your direction.

Referrals are usually more qualified prospects for your funnel, whi

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ch is exactly what you want. Pick one of the techniques of using the Tell-A-Friend module and implement it in your business today.

Copyright 2005 Alicia Fores

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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