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An advertising agency will get your business noticed by those you want to be noticed by. We build interest. We create excitement. If we do our job right, we

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

tell your story like it’s never been told before. If you do your job when new prospects come to you, your bottom line increases, exponentially in some cases.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Despite this simple explanation, planning and executing an effective advertising campaign is anything but.

Consider that we are bombarded by hundreds and pe

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

haps more than a thousand ad messages every day. We tune most of it out. Most of it doesn’t even pique our interest. Effective advertising seems to be an ins

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rmountable obstacle. Does anything really work? The short answer is yes.

To draw attention to your business, you have to think different. If all of your com

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

petitors are doing it, don’t. You have to stand out, plain and simple. An advertising agency will work tirelessly with you to occupy a special place in the m

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nd of your potential customers. It is both a systematic and creative approach. It is a matter of:

Finding the largest concentration of people who want what

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ou sell (fishing in a barrel and not the ocean)
Developing your unique selling proposition
Telling your story like it’s never been told before

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Taking your message to places it’s never been before
Using the Internet extensively to target your message
Challenging “traditional” forms of adver

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

tising
Encouraging you to develop and closely follow a plan
Testing of advertising methods

Do you need help from an advertising agency? Aren’t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

they expensive with big retainer fees? Don’t they only care about big businesses? Those are the typical questions that arise with most business owners. Every

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ne can use the help of an advertising agency. The reason is two-fold: you are spending most of your time working on your business—that which you know best, a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

d an advertising professional can bring a lot to the table. She will analyze your business like never before and make recommendations that you may never have

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

considered. She will help you use the most powerful advertising vehicle ever, the Internet. She will get you the best prices from newspapers, TV, Radio and

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

able. She will bring a wealth of creative talent, no matter the size of your business and there won’t be any retainer fee or other outrageous charges either.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

If you really want to turn the corner with your business, consider using the services of an advertising pro. They will more than pay for themselves and you

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ill learn to rely on them as a trusted adviser.

Choosing the advertising or marketing firm is best done on “feel”. Do you clique with the firm? The fact tha

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t they’ve represented other companies likes yours or have an impressive portfolio shouldn’t be the main criteria. Having them look at your business with fres

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ideas and a brand new perspective should. You don’t want a cookie-cutter approach to your advertising. You want a company who’ll take the time to learn abou

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

you and build a program that will give you long, lasting business growth and the ability for you to live not only your business dreams, but your life dreams

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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