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Advice You - 12 Ways to Use E-Learning for Customer Acquisition and Retention, Part 2
Customer Retention Uses of Web-based Learning Management Systems (LMSs)
8) Around-the-clock, 24-7 tech support. A web-based LMS used to deliver training an
8) Around-the-clock, 24-7 tech support. A web-based LMS used to deliver training an
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
d product support is able to provide 24-7 customer support, with courses on installation procedures and other types of important information. Top-notch customer support will the
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
efore improve customer loyalty.
9) Map the perception of your company's product and services on your customer's mind. A web-based learning management system used to deli
9) Map the perception of your company's product and services on your customer's mind. A web-based learning management system used to deli
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ver training and product support works to reinforce the positive perception of your products and/or service's and the company's perception in your market.
10) Research, test
10) Research, test
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
and introduce new products, add-ons, and services. A web-based learning management system can be used to introduce new products and services to your customer base. Use the
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
system reports to tweak your product introduction campaigns to quickly build product saturation amongst your existing customer base.
11) Sell and market additional products,
11) Sell and market additional products,
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
add-ons, and services to your existing customer base. As mentioned in item (7) above, a web-based LMS has features and functionality that can be used to sell and market your
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
products to your current customers. The built-in online survey, e-mail messaging, system messaging, and a web conferencing tool give sales and marketing professionals many opti
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ns for promoting their products and services.
12) Insure a continuous loop of communication with your customers to build loyalty. A web-based LMS can be used to build a
12) Insure a continuous loop of communication with your customers to build loyalty. A web-based LMS can be used to build a
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
never-ending stream of dialog between you and your customers. According to the Cluetrain Manifesto by Christopher Locke, Rick Levine, Doc Searls and David Weinberger, and Seth
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
odin's Permission Marketing, markets are conversations. A web-based learning management system is an efficient, cost-effective mechanism in which to maintain a dialog with your
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ustomers on many levels through different online mechanisms.
Why is this important?
In customer acquisition sales and marketing in a business-to-business context
Why is this important?
In customer acquisition sales and marketing in a business-to-business context
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
, more and varied touches of the prospect are needed in order to close the sale. Depending upon the complexity of the product and the sales situation in a business-to-business c
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ntext, a prospect needs a minimum of six touches or even more per stakeholder to come to a close.
When deployed as part of your tactical customer acquisition strategy, a web-ba
When deployed as part of your tactical customer acquisition strategy, a web-ba
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
sed learning management system is a potent and inexpensive way to generate many different types of touches for each of the stakeholders in the business-to-business sales process
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
This system used in conjunction with web marketing, direct mail, telemarketing, and other techniques will shorten your company's sales cycle and help to close more sales.
In c
In c
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ustomer retention sales and marketing in a business-to-business context, they have already purchased your products and services. Your product or service is being used to solve
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ne or a combination of their business challenges. Many times they are more inclined to come back to you again to see if you have another product/service that can help them solve
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
another business problem.
Customer retention sales and marketing should facilitate customers buying additional products and services. A web-based learning management system u
Customer retention sales and marketing should facilitate customers buying additional products and services. A web-based learning management system u
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ed in business-to-business, value-added, manufacturing, and technology industries can become an important conduit between your company's products and services and your customers
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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